Paid Media Specialist

We are seeking analytical and results-driven Paid Media Specialists to join our network of marketing professionals for a variety of upcoming opportunities. As businesses continue to invest in digital advertising and customer acquisition strategies, there is ongoing demand for talent that can develop, manage, and optimize paid media campaigns across multiple channels. If you enjoy leveraging data, audience insights, and digital marketing strategies to drive measurable results, we'd love to connect with you.

• Plan, launch, manage, and optimize paid media campaigns across digital channels
• Monitor campaign performance and make data-driven recommendations to improve results
• Manage budgets, bidding strategies, audience targeting, and campaign pacing
• Conduct keyword research, audience analysis, and competitive research
• Develop and execute paid search, paid social, display, retargeting, and programmatic campaigns
• Track KPIs including impressions, CTR, CPC, CPA, ROAS, conversions, and lead generation metrics
• Create reports and communicate campaign performance to stakeholders
• Collaborate with marketing, creative, content, and analytics teams
• Perform A/B testing and continuously optimize campaigns for performance
• Stay current on advertising platform updates, industry trends, and best practices
• 3+ years of paid media or digital advertising experience
• Experience managing budgets and optimizing campaign performance
• Strong understanding of paid search, paid social, display advertising, and audience targeting
• Experience analyzing campaign data and reporting on performance metrics
• Proficiency with digital advertising platforms and analytics tools
• Strong analytical, problem-solving, and communication skills
• Ability to manage multiple campaigns and priorities simultaneously

Tools and Technologies Google Ads, Google Analytics (GA4), Google Tag Manager, Microsoft Ads, LinkedIn Ads, Meta Ads Manager, YouTube Ads, DV360, The Trade Desk, SEMrush, Ahrefs, Looker Studio, HubSpot, Salesforce, and Excel.