Paid Media Specialist

We are actively building a network of experienced Paid Media Specialists for potential upcoming opportunities with our clients. As new needs arise, these professionals will develop, manage, and optimize paid digital advertising campaigns across search, social, display, video, and programmatic channels. The ideal candidate combines campaign strategy, audience targeting, budget management, and performance analysis to drive brand awareness, lead generation, customer acquisition, and revenue growth. This position is focused on maximizing advertising performance and return on investment through data-driven media strategies.

Responsibilities

• Plan, execute, and optimize paid media campaigns across search, social, display, video, and programmatic channels.
• Manage campaign budgets, bidding strategies, audience targeting, and media allocations.
• Monitor campaign performance and identify opportunities to improve traffic, leads, conversions, and ROAS.
• Conduct audience, keyword, and competitive research to support campaign strategy.
• Develop performance reports, dashboards, and actionable recommendations for stakeholders.
• Partner with creative, marketing, and analytics teams to improve campaign effectiveness and customer acquisition efforts.
• Implement and validate tracking, conversion measurement, and attribution frameworks.
• Stay current on platform updates, industry trends, and emerging paid media best practices.
• 3+ years of experience in paid media, performance marketing, digital advertising, or campaign management.
• Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Strong understanding of audience targeting, bidding strategies, campaign optimization, and budget management.
• Experience with conversion tracking, attribution, and marketing performance measurement.
• Knowledge of A/B testing, landing page optimization, and customer acquisition strategies.
• Experience analyzing campaign performance and providing actionable insights.
• Strong analytical, communication, and project management skills.
• Ability to manage multiple campaigns and priorities simultaneously.

Tools and Technologies Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Google Search Console, Microsoft Excel, SEMrush, HubSpot, Salesforce CRM