Marketing Specialist

We are looking for a Marketing Specialist to support business-to-business marketing efforts for a specialty retail channel in Vista, California. This Long-term Contract position focuses on strengthening dealer engagement through well-planned communications, coordinated campaigns, and effective marketing program support. The role works closely with marketing, sales, brand, and customer-focused teams to deliver organized, timely materials that help partners make better use of available resources.

Responsibilities:

• Direct business-to-business communication initiatives for specialty retail partners across North America, ensuring messages are consistent, timely, and aligned with broader marketing goals.
• Build and manage communication schedules, coordinating content development, review cycles, approvals, and distribution across dealer audiences.
• Create and refine dealer-facing marketing updates, campaign materials, and program messaging that improve awareness and encourage participation.
• Oversee ongoing dealer marketing resources and digital tools, including online content hubs, program portals, website-related initiatives, and promotional support channels.
• Partner with sales, brand, customer experience, and cross-functional teams to execute campaigns and deliver materials that support channel growth.
• Provide day-to-day support to dealers and regional sales partners by answering marketing-related questions and helping them access and use available programs.
• Track project milestones and coordinate deliverables across teams to keep marketing initiatives moving forward on schedule.
• Contribute to national and local promotional efforts by aligning dealer communications with campaign objectives and market needs.
• Experience supporting email campaigns, digital marketing initiatives, and multi-channel marketing communications in a business-to-business environment.
• Demonstrated ability to coordinate marketing activities and campaign execution across multiple stakeholders and deadlines.
• Familiarity with dealer, channel, or partner marketing programs, preferably within a retail or product-driven organization.
• Strong organizational skills with the ability to manage calendars, approvals, content updates, and project details with accuracy.
• Proficiency with Adobe Creative Cloud and comfort working with marketing assets in a fast-paced environment.
• Clear written and verbal communication skills, with the ability to develop business-facing materials with attention to detail.
• Ability to collaborate effectively with marketing, sales, and cross-functional teams to support shared goals.