Marketing Specialist

The Marketing Specialist supports the development and execution of marketing campaigns designed to increase brand awareness, generate leads, and support business growth. This role works across digital and traditional channels, helps create content, monitors campaign performance, and collaborates with internal teams and external partners.

Key Responsibilities

• Plan, execute, and optimize marketing campaigns across email, web, social media, paid advertising, and events.
• Create and coordinate marketing content, including blog posts, email copy, social media posts, presentations, and promotional materials.
• Track, analyze, and report on campaign performance using marketing and web analytics tools.
• Support brand management efforts and ensure consistency across all marketing materials.
• Conduct market research to identify customer trends, competitor activity, and growth opportunities.
• Partner with sales and other departments to align marketing initiatives with business goals.
• Help manage the content calendar and campaign timelines.
• Coordinate with designers, vendors, agencies, and other stakeholders as needed.
• Assist with lead generation and nurturing activities.
• Maintain marketing databases, contact lists, and campaign records.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of marketing experience preferred.
• Strong written and verbal communication skills.
• Experience with digital marketing channels and campaign execution.
• Familiarity with social media platforms, email marketing tools, and content management systems.
• Analytical mindset with the ability to interpret campaign data and performance metrics.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines.