Robert Half is actively partnering with an Austin-based client to identify a Marketing Specialist (contract). In this role, you will support digital marketing initiatives, audience engagement efforts, brand awareness campaigns, and strategic business growth objectives. This role will collaborate with cross-functional teams to develop and execute marketing campaigns, manage digital communications, support events and promotions, and help drive engagement across multiple channels. This role is onsite in Austin, Tx.
Key Responsibilities
- Manage and update website content to ensure accuracy, consistency, and engagement
- Execute email marketing campaigns, including newsletters, audience communications, and promotional initiatives
- Develop and maintain audience segments to support targeted marketing efforts
- Monitor campaign performance and leverage analytics to improve engagement and effectiveness
- Support ongoing enhancements to digital communication and customer engagement strategies
- Collaborate with internal teams to develop and execute marketing strategies that support organizational goals
- Create and manage campaigns that promote products, services, programs, events, and strategic initiatives
- Develop marketing content and collateral across email, web, social media, and sales channels
- Track campaign performance and identify opportunities to improve awareness, engagement, and conversion rates
- Support marketing initiatives for events, webinars, conferences, and promotional programs
- Develop promotional materials, marketing toolkits, and campaign assets for internal and external stakeholders
- Coordinate campaign schedules and project timelines to ensure timely execution of marketing initiatives
- Design engaging marketing materials and digital assets that align with brand standards
- Maintain consistency across all marketing communications and customer-facing materials
- Develop and manage templates, brand resources, and creative assets
- Collaborate with vendors, partners, and stakeholders to support promotional and marketing activities
- Contribute ideas and recommendations to strengthen brand awareness, audience engagement, and marketing effectiveness
- Support additional marketing projects and initiatives as needed
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred
- Experience managing website content through a content management system (CMS)
- Experience executing email marketing campaigns using a marketing automation or email platform
- Knowledge of audience segmentation, campaign targeting, and email marketing best practices
- Strong graphic design and content creation skills using Canva or similar design tools
- Excellent written, editing, proofreading, and communication skills
- Experience developing and executing integrated marketing campaigns across digital channels
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
- Ability to analyze campaign results and recommend optimization opportunities
- Collaborative mindset with the ability to work effectively across multiple departments and stakeholders
Preferred Qualifications
- Experience with membership-based, nonprofit, trade association, or community-focused organizations
- Familiarity with HTML/CSS fundamentals and digital marketing technologies
- Experience with social media content creation, scheduling, and audience engagement
- Knowledge of marketing analytics, performance reporting, and conversion optimization
- Experience supporting event marketing, promotional campaigns, or partner marketing initiatives
Contract Benefit Offerings:
- Healthcare (medical, dental, and vision plans)
- 401(k) and retirement plans
- Commuter benefits
- Employee and vendor discounts
- Employee Assistance Program (EAP)
- And many more!