Marketing Product Manager

Job Summary Leads global marketing strategy, positioning, launches, and growth for a regulated consumer product portfolio. Owns go-to-market planning, lifecycle marketing, brand messaging, and commercial performance across international markets. Manages a marketing team, oversees budgets, and partners cross-functionally to drive growth, profitability, and successful product launches.

Key Responsibilities

• Set global marketing and brand strategy for the product portfolio.
• Lead product launches, campaigns, and post-launch performance.
• Develop positioning, messaging, and value propositions.
• Oversee go-to-market plans, pricing strategy, and sales enablement.
• Manage marketing assets, packaging direction, and market localization.
• Lead and coach team members while managing budgets and results.
• Partner with sales, product, creative, and regional teams.
• Use customer insights, market trends, and competitive analysis to refine strategy.
• Ensure marketing claims and communications are reviewed for compliance.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 8+ years of product or consumer marketing experience.
• Experience in a regulated consumer category preferred.
• Strong background in launches, positioning, and cross-functional leadership.
• International marketing experience and strong communication skills required.