Marketing Manager

We are looking for a Marketing Manager to lead client relationships and shape strategic marketing initiatives for our client in Central Connecticut. This position is a combination of project management and account management. This role blends account leadership, business development, and cross-functional coordination to ensure strong campaign execution and long-term client success. The ideal candidate brings a consultative mindset, strong commercial awareness, and the ability to guide clients through complex marketing decisions while maintaining high standards of quality and performance.

Responsibilities:

• Serve as a trusted advisor to clients by developing a strong understanding of their business goals, market landscape, and competitive environment.
• Lead new client onboarding and oversee project intake to establish clear expectations, timelines, and strategic direction from the start.
• Present recommendations and campaign concepts with confidence, while clearly communicating value and addressing client feedback constructively.
• Oversee account performance by tracking profitability, reviewing progress regularly, and identifying opportunities to strengthen results.
• Measure client satisfaction on an ongoing basis and take prompt action to resolve concerns, including sensitive budget and scope discussions.
• Partner with internal teams to build integrated marketing, media, public relations, digital, and social strategies aligned with client objectives.
• Prepare persuasive proposals and strategic recommendations for existing accounts, and contribute to new business proposals when needed.
• Identify opportunities to expand client engagements by recommending additional services that support evolving business needs.
• Maintain accurate revenue projections and contribute to account planning that supports sustainable growth and healthy client partnerships.
• Take ownership of overall account health by ensuring deliverables meet strategic expectations and contribute to successful client outcomes.
• 7+ years of experience in marketing, account management, or client strategy within a detail-focused services or agency environment.
• Demonstrated strength in project management, including coordination across multiple stakeholders and priorities.
• Experience with formal project management practices; PMP certification is a plus.
• Familiarity with Agile Scrum methodologies and their application to marketing or digital project delivery.
• Proven ability to manage cross-functional initiatives involving strategy, creative, digital, and client-facing teams.
• Hands-on experience supporting digital projects and maintaining workflow efficiency across complex accounts.
• Proficiency with project management platforms such as Workamajig, Adobe Workfront, or similar tools.