Marketing Manager

We are looking for a Marketing Manager to build and grow our brand presence in Dallas, Texas. In this role, you will shape local marketing strategy, bring campaigns to life through community partnerships and events, and ensure each initiative supports broader brand objectives. This position combines hands-on execution with leadership responsibilities, making it ideal for someone who enjoys both strategic planning and active market engagement.

Responsibilities:

• Develop and manage a year-round local marketing calendar for Dallas in partnership with national marketing leadership.
• Plan and execute city-specific campaigns, product launches, and promotional initiatives from initial concept through performance review.
• Create tailored marketing strategies for each campaign, introducing fresh ideas that strengthen local relevance and brand visibility.
• Build relationships with local businesses, creators, and community organizations to deliver meaningful brand partnerships and collaborations.
• Coordinate with public relations partners to increase awareness, generate media interest, and support campaign momentum.
• Lead marketing support for venue openings, community events, and pop-up activations to drive guest engagement before and after launch.
• Oversee local signage and visual merchandising needs, ensuring timely production, delivery, and installation in alignment with brand standards.
• Provide direction and coaching to the Social Media Specialist/Content Creator while partnering with national social teams to maintain brand consistency.
• Analyze guest feedback and campaign results, then share insights and recommendations to improve future marketing performance.
• 5+ years of experience in marketing, with a strong background in campaign development and brand growth.
• Demonstrated success in digital marketing, including email campaigns, social media advertising, and content-driven engagement.
• Experience managing local market initiatives, brand partnerships, or community-based marketing programs.
• Strong understanding of social media content strategy and community management across relevant platforms.
• Ability to balance strategic planning with hands-on execution in a fast-paced environment.
• Skilled at using performance data, customer feedback, and market insights to guide decision-making.
• Effective communicator with experience working across marketing, operations, and external agency teams.