Marketing Automation Manager

We are looking for a Marketing Automation Manager to lead the strategy and execution of scalable, data-driven campaign programs in Alpharetta, Georgia. This role combines technical platform expertise with a strong understanding of customer journeys, lead management, and performance analysis to improve marketing effectiveness. You will work across marketing, sales operations, content, and analytics to build efficient automation processes and turn campaign data into meaningful business insights.

Responsibilities:

• Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo.
• Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow.
• Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance.
• Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes.
• Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals.
• Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health.
• Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities.
• Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement.
• Provide direction and support to less experienced team members involved in marketing operations or campaign automation work.
• Marketo certification, such as Marketo Certified Expert or a comparable credential.
• At least 5 years of experience in marketing automation, including substantial hands-on work with Marketo.
• Proven ability to support integrations involving Marketo, NetSuite CRM, and middleware solutions such as Dell Boomi.
• Strong data skills, including the ability to work with SQL or similar tools for data analysis and manipulation.
• Experience applying segmentation, personalization, and optimization techniques across automated marketing programs.
• Familiarity with multi-channel campaign execution and marketing attribution methods.
• Strong analytical, organizational, and problem-solving skills with the ability to manage multiple priorities effectively.
• Clear written and verbal communication skills with a collaborative approach to cross-functional work.