Marketing Analytics Specialist

We are actively building a network of experienced Marketing Analytics Specialists for potential upcoming opportunities with our clients. As new needs arise, these professionals will help organizations measure, analyze, and optimize marketing performance across digital channels, websites, and customer acquisition initiatives. The ideal candidate combines expertise in marketing analytics, website tracking, campaign measurement, reporting, and data visualization to deliver actionable insights that drive business growth. This position is focused on data-driven decision-making, marketing performance measurement, and business intelligence rather than campaign execution.

Responsibilities

• Implement, maintain, and validate website tracking, tagging, and measurement frameworks across digital properties.
• Monitor website, customer journey, lead generation, conversion, and campaign performance metrics.
• Develop dashboards, reports, and analyses that provide actionable insights to marketing and business stakeholders.
• Measure and evaluate digital marketing performance, attribution, audience engagement, and return on investment across channels.
• Partner with marketing, development, agency, and business teams to ensure data accuracy and support data-driven decision-making.
• Conduct analytics audits, troubleshoot tracking issues, and maintain measurement documentation and reporting standards.
• Support testing, optimization, and performance improvement initiatives across websites, campaigns, and customer experiences.
• Recommend enhancements to analytics infrastructure, reporting capabilities, and measurement strategies.
• 3+ years of experience in website analytics, digital marketing analytics, or data analysis.
• Experience implementing and managing website tracking and measurement solutions.
• Familiarity with Magento / Adobe Commerce environments.
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Knowledge of digital advertising platforms, including Google Ads, Meta Ads, LinkedIn, and programmatic media.
• Experience supporting SEO, SEM, and content marketing performance analysis.
• Understanding of attribution modeling, conversion tracking, and marketing performance measurement.
• Familiarity with SQL and data visualization best practices.
• Experience creating dashboards and reports using Power BI, Tableau, Looker Studio, or similar BI tools.
• Advanced Excel skills and proficiency in data analysis techniques.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Tools and Technologies Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Power BI,Tableau, Microsoft Excel,SQL,Google Ads,Meta Ads Manager,LinkedIn Campaign Manager,Adobe Analytics,Magento / Adobe Commerce,HubSpot,Salesforce CRM,Google Search Console, SEMrush or Ahrefs