Marketing Analyst

Robert Half's marketing & creative client is seeking a Marketing Analyst for a 6-month contract opportunity in Portsmouth, NH. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 3 days-per-week. This role will support digital campaigns, web content, reporting, and media operations. The Marketing Analyst will execute and optimize marketing campaigns, analyze performance data, maintain reporting dashboards, and coordinate digital marketing initiatives across multiple channels.

Responsibilities

• Build and maintain marketing dashboards and campaign performance reports
• Analyze campaign, website, and engagement data to identify trends and opportunities
• Track key marketing metrics including engagement, conversions, registrations, and revenue attribution
• Support the execution of web and owned media campaigns across digital channels
• Coordinate campaign calendars, content updates, and media placements
• Partner with marketing, creative, and strategy teams to support campaign goals
• Perform QA on campaign assets, tracking, links, and web content
• Maintain campaign documentation, workflows, and reporting processes
• Identify opportunities to improve campaign performance and operational efficiency
• Manage multiple projects and priorities in a fast-paced environment
• Degree in marketing, analytics, communications, business, or related
• 2+ years of experience in marketing analytics, digital marketing, campaign reporting, or a related
• Experience using Google Analytics (GA4) and interpreting website performance data
• Strong understanding of marketing performance metrics and campaign reporting
• Advanced Excel skills
• Strong analytical, organizational, and problem-solving abilities
• Excellent communication and stakeholder management skills
• Ability to manage multiple projects and deadlines simultaneously
• Experience with Looker Studio, Power BI, Tableau, or similar reporting tools preferred
• Experience with Marketo, Salesforce, or similar marketing platforms preferred
• Familiarity with CMS platforms such as WordPress, Drupal, or related
• Experience with project management tools such as Smartsheet, Jira, Asana, or similar