Director Consumer Digital Experience

We are looking for an experienced digital leader to shape and elevate the online experience for consumers across our portfolio in Calhoun, Georgia. This role will guide the strategy, evolution, and measurable success of customer-facing digital properties while ensuring each interaction supports brand growth and business performance. The ideal candidate brings strong commercial judgment, a data-driven mindset, and the ability to align marketing, technology, and channel priorities into a cohesive digital vision.

Responsibilities:

• Define and lead the long-term direction for consumer digital platforms, ensuring online experiences support brand objectives and revenue growth.
• Oversee the planning, enhancement, and day-to-day performance of brand websites and related digital touchpoints across multiple business lines.
• Design and refine customer journeys that make it easier for users to explore products, engage with content, and take meaningful action.
• Work closely with brand marketing teams to launch campaigns, promotions, and new products across digital channels with consistency and speed.
• Build digital programs that strengthen demand generation for retail, dealer, builder, and commercial audiences.
• Direct analytics, reporting, and insight generation to evaluate site performance, campaign impact, and opportunities for optimization.
• Improve media and conversion outcomes through testing, personalization, and close partnership with marketing stakeholders.
• Collaborate with technology partners to prioritize enhancements, implement scalable solutions, and advance search visibility across traditional and emerging discovery channels.
• Lead, coach, and develop a high-performing team while managing agency partnerships, budgets, timelines, and investment priorities.
• Bachelor’s degree in Marketing, Business, Digital Commerce, Technology, or a related discipline.
• At least 10 years of experience in digital marketing, digital experience, digital commerce, or a closely related area.
• Minimum of 5 years of leadership experience overseeing teams and cross-functional programs.
• Proven success managing large, customer-facing websites or complex digital platform ecosystems.
• Strong background in analytics, testing, and performance measurement to drive informed business decisions.
• Demonstrated knowledge of digital marketing strategy, brand development, and demand generation across multiple channels.
• Proficiency with tools and practices related to web analytics, including platforms such as Google Analytics.