Digital Strategist

We are looking for a Digital Strategist to join a service-focused organization in Fairfax, Virginia as part of a Long-term Contract engagement. This position will shape and improve paid media initiatives across search and social channels, helping turn business objectives into measurable campaign results. The role works closely with internal partners to strengthen audience reach, refine messaging, and use performance insights to guide ongoing strategy.

Responsibilities:

• Lead the planning, launch, and day-to-day management of paid search and paid social campaigns across platforms such as Google and Meta.
• Build digital media strategies that align with client priorities, audience behaviors, and performance goals.
• Monitor campaign results regularly and adjust targeting, bidding, creative direction, and channel mix to improve outcomes.
• Partner with creative and content teams to develop compelling messaging, ad variations, and digital assets that support campaign objectives.
• Evaluate engagement, conversion, and traffic data to identify trends and provide actionable recommendations.
• Use social media management and scheduling tools to support coordinated publishing and campaign execution across channels.
• Prepare clear performance summaries and communicate insights, optimization plans, and strategic recommendations to stakeholders.
• Stay informed on platform updates, emerging digital marketing practices, and competitive activity to enhance campaign effectiveness.
• 3+ years of experience in paid media, digital marketing, or social media marketing roles.
• Practical experience creating, managing, and optimizing campaigns in Google Ads, Meta, and similar advertising platforms.
• Strong knowledge of paid search, paid social, audience segmentation, campaign measurement, and optimization techniques.
• Familiarity with social media management and scheduling tools such as Hootsuite, Social Studio, or comparable platforms.
• Excellent analytical skills with the ability to translate campaign data into business-focused recommendations.
• Strong written and verbal communication skills, with the ability to manage multiple priorities effectively.
• Background in copywriting, ad copywriting, email copywriting, digital content, and digital strategy is highly valued.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred; relevant certifications are a plus.