Digital Product Manager, Testing & Insights

We're seeking a Digital Product Manager, Testing & Insights to lead analytics, customer insights, usability testing, and experimentation initiatives across a growing digital and eCommerce ecosystem. This role will play a critical part in optimizing customer experiences, increasing conversion rates, and driving revenue through data-driven decision-making. What You'll Do Analytics & Performance

• Own digital analytics strategy across web and mobile channels
• Define and track KPIs including conversion, revenue per visitor, AOV, retention, and funnel performance
• Ensure accurate tagging, tracking, and data governance
• Develop dashboards and reporting that drive business decisions

Customer Insights & Journey Optimization

• Analyze customer behavior to identify opportunities for improvement
• Evaluate key user journeys and conversion funnels
• Conduct segmentation, lifecycle, and engagement analyses
• Translate insights into actionable recommendations and roadmap priorities

Usability Testing & Research

• Lead usability testing programs across critical customer journeys
• Design research plans, test scripts, and analysis frameworks
• Validate UX designs, features, and customer experiences
• Establish continuous feedback loops to improve digital products

Experimentation & Conversion Optimization

• Own and prioritize the A/B testing and experimentation roadmap
• Develop hypothesis-driven testing strategies
• Execute and analyze A/B and multivariate tests
• Drive adoption of a test-and-learn culture across teams
• Scale successful experiments into broader optimization initiatives

Cross-Functional Collaboration

• Partner closely with Product, UX, Engineering, Marketing, and business stakeholders
• Align testing and insights initiatives with growth objectives
• Present findings and influence decisions through data-driven storytelling

Qualifications

• 4+ years of experience in digital product management, analytics, eCommerce, digital marketing, or related fields
• Proven success improving business performance through analytics and experimentation
• Experience with Google Analytics, Adobe Analytics, or similar platforms
• Experience with testing tools such as Optimizely, VWO, Adobe Target, or equivalent
• Strong analytical, communication, and presentation skills
• Experience working in Agile environments and cross-functional teams
• Ability to transform complex data into actionable business recommendations

Preferred Skills & Tools Google Analytics, Adobe Analytics, Optimizely, VWO, Adobe Target, A/B Testing, Conversion Rate Optimization (CRO), Customer Journey Mapping, Digital Analytics, Product Management, UX Research, User Testing, Data Visualization, Dashboards, Tag Management, Experimentation Strategy, eCommerce Analytics, Agile Methodologies. Success Measures

• Improved conversion rates and revenue per visitor
• Measurable business impact from experimentation programs
• Increased ROI from digital channels and marketing investments
• Reduced friction throughout the customer journey
• Faster delivery of actionable insights and recommendations

If you enjoy turning data into growth opportunities and driving meaningful customer experience improvements, we'd love to connect.