Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to support web experience improvements and digital campaign execution for a long-term contract assignment. This role focuses on maintaining website content, assisting with experimentation and optimization efforts, coordinating quality checks, and helping teams deliver effective online experiences. The position is well suited for someone who is organized, detail focused, and comfortable working across content publishing, analytics support, and website operations. This is a Long-term Contract position.

Responsibilities:

• Manage website pages and digital content within the content management system, ensuring updates are accurate, timely, and aligned with brand standards.
• Assist with landing page creation, page revisions, and ongoing site upkeep to support marketing initiatives and user engagement goals.
• Contribute to testing programs by helping prepare experiments, reviewing implementations, and tracking performance of website variations.
• Perform quality reviews for new pages, site updates, and digital features across browsers and devices to confirm consistency and usability.
• Record, communicate, and help resolve site issues, defects, and content errors with marketing, design, analytics, and development partners.
• Support campaign and website performance efforts by coordinating tagging, reporting inputs, and other analytics-related tasks.
• Work with cross-functional teams to schedule and publish web updates while maintaining content accuracy and experience quality.
• Participate in content audits and recommend improvements that strengthen conversion performance, accessibility, and operational efficiency.
• Experience supporting digital marketing, website operations, content publishing, or a related function.
• Working knowledge of content management systems such as Drupal and familiarity with website editing workflows.
• Understanding of digital quality assurance practices, including cross-browser and cross-device validation.
• Familiarity with A/B testing, conversion optimization, or website personalization concepts.
• Ability to coordinate multiple assignments, stay organized, and manage deadlines in a fast-paced environment.
• Strong written and verbal communication skills with the ability to collaborate across marketing, design, analytics, and development teams.
• Basic understanding of HTML, CSS, SEO, and digital analytics principles.
• Bachelor’s degree in marketing, communications, business, web development, or a related field preferred; equivalent practical experience may be considered.