Digital Marketing Manager

We are seeking a results-driven Digital Marketing Manager to lead online marketing strategy and enhance the customer journey for a growing, multi-location consumer-focused organization. This role blends strategic planning with hands-on execution, with a strong emphasis on driving measurable growth across digital channels, improving website performance, and increasing lead conversion. The ideal candidate will collaborate closely with internal stakeholders and external partners to align marketing initiatives with broader business objectives and elevate the overall customer experience. Key Responsibilities Develop and execute integrated digital marketing strategies across paid media, online marketplaces, and internal campaigns to drive traffic and experience in leads Manage relationships with external agencies and vendors, ensuring strong performance, accountability, and alignment with goals Optimize website performance and user experience, improving conversion rates across key pages and digital touchpoints Support initiatives that enhance the online-to-offline customer journey, increasing engagement and conversion opportunities Analyze campaign and channel performance data to identify trends, measure ROI, and continuously improve outcomes Establish KPIs and reporting frameworks to guide budget allocation and strategic decision-making Lead and develop a small team, fostering a culture of accountability, collaboration, and execution excellence Partner with senior leadership to align marketing strategies with sales goals, product priorities, and operational needs Stay current on emerging tools, platforms, and market trends to enhance marketing effectiveness and reach Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field 7+ years of experience in digital marketing, performance marketing, or demand generation Proven success managing paid digital channels including search, social, and email Strong experience with analytics tools (e.g., Google Analytics) and data-driven optimization Background overseeing agencies or external marketing partners with measurable performance accountability Prior experience leading or mentoring team members Experience in high-volume, lead generation environments (e.g., retail, consumer services, or similar) preferred