CRM MarTech Manager

We’re seeking a CRM MarTech Manager to support three B2B manufacturing brands as we scale our lead generation and customer engagement efforts. This is an opportunity for a hands-on martech professional who loves digging into data, building automation, and turning insights into action.

This role will own CRM strategy, execution, and reporting - helping the business better understand the customer journey, activate leads, and clearly show growth impact across the funnel.

Key Responsibilities

• Build and manage CRM automations, workflows, and customer journeys
• Design and execute B2B campaigns that pull leads through the funnel from first touch to conversion
• Translate customer data into actionable insights that sales and marketing teams can use
• Partner with stakeholders to define lead stages, scoring, and handoff to sales
• Develop dashboards and reporting to show pipeline growth, lead performance, and campaign ROI
• Maintain data integrity and optimize CRM processes across brands
• Support additional CRM functionality as needed (integrations, segmentation, data hygiene)

What You’ll Bring

• Hands-on experience with Marketing Automation Platforms
• Strong background in marketing automation, CRM management, and customer journey mapping
• A true martech “data geek” - comfortable analyzing funnels, conversions, and engagement metrics
• Some coding or technical experience (ability to understand, troubleshoot, or support integrations and automations)
• Experience supporting multiple brands or business units
• B2B marketing experience, ideally in manufacturing or industrial environments

Nice to Have

• Power BI experience for advanced reporting and visualization
• Experience integrating CRM data with other marketing or sales platforms