Content Creator

We are looking for a creative and strategic Content Creator to support a transport-focused brand in Pennsylvania. This Long-term Contract position blends content planning with hands-on production, offering the opportunity to shape messaging that strengthens brand visibility and audience engagement. The role works closely with marketing leadership to deliver compelling digital content across multiple channels while using performance insights to guide ongoing improvements.

Responsibilities:

• Build and carry out a content roadmap that supports broader marketing objectives, brand growth, and lead generation efforts.
• Create high-quality written and visual materials for digital campaigns, including articles, blog features, graphics, and video-based assets.
• Use customer and audience data to tailor messaging for distinct segments and improve content relevance across platforms.
• Apply search optimization best practices to published materials to increase discoverability and strengthen organic traffic performance.
• Organize and manage an editorial schedule to keep projects on track and ensure a steady cadence of content delivery.
• Review campaign and content metrics regularly, then adjust topics, formats, and distribution tactics based on performance trends.
• Partner with marketing leadership to align content initiatives with social media plans and maintain a consistent brand voice.
• Ensure all published materials reflect company standards, messaging priorities, and core brand identity.
• Stay informed on emerging content marketing techniques and industry developments to introduce fresh ideas and formats.
• Bachelor’s degree in Marketing, Communications, or a related discipline.
• At least 3 years of experience in content marketing with demonstrated strength in strategy development, content creation, and performance analysis.
• Strong ability to write, edit, and refine content for digital audiences with clarity and accuracy.
• Proficiency with Adobe Creative Suite as well as Google Workspace and Microsoft Office tools.
• Creative storytelling skills with a sharp eye for detail and experience working across multiple media formats.
• Results-driven approach with the ability to support audience growth and lead generation goals.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across teams and with external partners.
• Experience in automotive content, photography, or videography is preferred.