Brand & Business Strategy Director

We are looking for a Brand & Business Strategy Director to shape and lead high-impact brand and business strategy initiatives from our Los Angeles, California team. This role will guide how brands define their position in the market, connect with audiences, and translate insight into measurable growth. The ideal candidate brings senior-level strategic leadership, sharp commercial thinking, and the ability to turn complex research and performance data into clear direction for clients and internal teams.

Responsibilities:

• Establish and strengthen the strategic planning function by creating practical frameworks, tools, and operating standards that support consistent, high-quality work.
• Lead the development of brand and business strategies that align market opportunities, audience needs, and revenue objectives for client engagements.
• Direct research efforts across consumer behavior, cultural trends, competitive activity, and market dynamics to uncover actionable insights.
• Define audience segments, clarify customer motivations, and identify untapped growth opportunities across markets, offerings, and channels.
• Craft brand foundations such as purpose, positioning, value proposition, voice, and messaging architecture to ensure distinct market presence.
• Partner with creative, media, account, and growth teams to convert business goals into integrated campaign strategies and compelling go-to-market direction.
• Evaluate brand health, campaign effectiveness, and competitive standing, then recommend optimization opportunities in collaboration with analytics partners.
• Present strategic narratives and recommendations to senior stakeholders, serving as a trusted advisor for key clients, prospects, and new business efforts.
• Champion the thoughtful use of AI and emerging capabilities to improve strategic development, creative processes, and agency effectiveness.
• Build a repeatable strategy process that connects insight, planning, execution, measurement, and learning so strategy is embedded in day-to-day operations.
• 10+ years of experience in senior marketing, brand strategy, business strategy, or agency leadership roles.
• Demonstrated success developing brand positioning, marketing strategy, and growth-focused recommendations for complex organizations or clients.
• Strong background in market research, consumer insights, competitive analysis, and translating findings into practical strategic direction.
• Excellent written, verbal, and presentation skills, with the ability to simplify complex ideas into persuasive storytelling.
• Experience collaborating across creative, media, account, analytics, and marketing teams in fast-paced environments.
• Proven ability to mentor and develop talent while maintaining high standards, strong judgment, and a collaborative leadership style.
• Knowledge of digital advertising, performance marketing, campaign measurement, and how brand strategy supports business outcomes.
• Familiarity with innovation, AI, and emerging tools that can enhance strategic planning and creative development.