Senior Analyst, Customer Strategy & Insights

About the Role Total Wine & More is seeking a Senior Analyst, Customer Strategy & Insights to help deepen our understanding of customer behavior and turn insights into action. This role will dig into customer and transactional data to uncover how customers shop, engage, and evolve over time, identifying the behaviors and opportunities that can drive growth and stronger customer experiences. This role will embed closely with business partners to understand their priorities, proactively identify the customer questions that matter most, and translate complex analysis into clear insights and recommendations. This role will combine analytical curiosity, business acumen, and compelling storytelling to ensure customer understanding is at the center of key business decisions. This role reports to the Sr. Manager, Customer Strategy & Insights.

You will

• Lead customer behavior analysis. Analyze customer, transactional, and behavioral data to uncover how customers shop, engage, and evolve over time, identifying key trends, patterns, and drivers that inform business decisions and performance.
• Serve as a trusted insights partner to the business. Partner across Marketing, Merchandising, Digital, Store Operations, and Customer Experience to understand business priorities, identify opportunities, and advise where customer insights can support decision-making.
• Plan and execute moderately complex customer insights projects by translating business questions into analytical approaches, identifying key performance drivers, and developing actionable recommendations that address business needs.
• Identify and recommend opportunities to strengthen customer acquisition, engagement, retention, and value by analyzing customer segments, purchasing patterns, and evolving consumer behaviors.
• Measure customer initiatives and translate results into action. Analyze customer tests and initiatives to assess impact, understand differences across customer segments, and translate findings into actionable recommendations that inform future strategies and testing.
• Influence decisions through compelling storytelling. Translate complex analyses into clear, persuasive narratives that communicate key insights, explain their business impact, and provide actionable recommendations to guide decision-making.

You will come with

• Bachelor’s degree in Business, Analytics, Economics, Marketing, Statistics, or a related field.
• 3-6 years of relevant professional experience in customer analytics, consumer insights, marketing analytics, strategy, consulting, or a related field, with demonstrated success delivering actional insights
• Strong analytical and problem-solving skills, with experience using customer, transactional, and behavioral data to uncover insights.
• Strong proficiency with SQL and Excel, with the ability to independently structure and conduct moderately complex analyses.
• Strong business acumen and intellectual curiosity, with the ability to move beyond the initial request, evaluate underlying drivers, and identify meaningful implications for the business.
• Proven ability to partner with business teams, understand their priorities, and translate business questions into actionable analysis and recommendations.
• Experience collaborating across functions and building productive relationships with business partners to understand priorities and translate business needs into analytical approaches.
• Excellent written, verbal, and visual communication skills, with the ability to simplify complex findings and develop clear, persuasive recommendations for business audiences.
• This role is not open for Visa sponsorship at this time.

We offer

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes
• & More!

Crafted for you We recognize our team members are our biggest asset, and we value the critical role each play in contributing to the company’s success. It is our commitment to support and provide access to the resources needed to take care of their health and wellbeing. That is why we offer a variety of benefits, tools, and resources to support through our Total Rewards program. To view our full career page, click here: https://careers.totalwine.com/!

Total Wine & More considers several factors when establishing compensation. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Estimated salaries determined by third parties have not been validated by Total Wine & More. Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply. The anticipated close date of this posting is 120 days from the posted date indicated above.

Worker Type:

Regular

Pay Range:

$84,600.00 - $141,200.00 Annual