Sleep Coach

Assistant Sales Manager – Ashley Furniture

Sell. Lead. Grow. Take the Next Step in Your Career.

About the Role

Are you a top-producing sales professional ready to take the next step into leadership without sacrificing your earning potential? We are seeking an Assistant Sales Manager to help lead our dynamic showroom floor. This is a hands-on sales leadership role where you will continue to build your own sales while taking on additional responsibility for supporting and developing the team. This is a commission-based position with a forgivable draw based on the applicable minimum wage.

You will lead by example - excelling in direct guest sales while coaching team members, assisting with closing opportunities, and helping deliver an exceptional guest experience.

You’ll work closely with the Sales Manager and Store Manager to drive sales performance, support the team, and help create a positive, competitive, customer-focused showroom environment.

We believe in promoting from within and giving high-performing team members opportunities to take on greater leadership responsibilities as they grow.

Compensation

• Approximately $60,000 average first-year earnings

• Unlimited commission potential on personal sales

• Monthly bonus opportunities on personal sales

• Forgivable draw based on the applicable minimum wage for hours worked. If your earned commissions are below the draw, the shortfall is forgiven - you do not repay it or carry it forward against future commissions.

• Top performers can earn $100,000+ annually

• Highest earner at Regency Management Services has earned over $150,000

• Eligibility for select store performance bonuses

• Additional $150 per week for Assistant Sales Manager responsibilities

Responsibilities

• Continue personal selling while supporting the sales team on the showroom floor

• Lead by example in customer service, product knowledge, selling, and closing

• Coach and encourage sales associates to stay focused on goals and customer needs

• Assist team members with sales opportunities and closing strategies

• Share product knowledge and effective selling techniques

• Help create a positive, competitive, customer-focused showroom environment

• Assist with onboarding, training, and development of new and existing associates

• Support promotions, financing programs, and company sales initiatives

• Help address customer concerns and resolve issues professionally

• Assist the Sales Manager and Store Manager with sales-floor leadership and daily execution

• Help maintain an organized, engaging, and customer-ready showroom

• Participate in ongoing sales and leadership training

Qualifications

• Previous retail sales or customer service experience required

• Proven ability to meet or exceed sales goals

• Strong interest in developing leadership skills

• Excellent communication and interpersonal skills

• Positive, energetic, self-motivated, and customer-focused

• Competitive and results-oriented with strong accountability

• Comfortable coaching and providing support or direction to fellow associates

• Strong teamwork and problem-solving skills

• Furniture, mattress, home furnishings, or retail sales experience is a plus

• Bilingual skills are a plus

• Ability to work evenings, weekends, holidays, and peak retail hours

Benefits

• Medical, Dental & Vision Insurance

• 401(k) Retirement Plan

• Paid Vacation, Holidays & PTO

• Employee Discounts on Furniture, Mattresses & Home Décor

About Us

Ashley Furniture is part of Regency Management Services, which operates 75+ locations across Virginia, Maryland, Pennsylvania, Delaware, New Jersey, New York, New Hampshire, and Massachusetts. We are committed to paid training, coaching, mentorship, professional development, and creating opportunities for employees to build long-term careers with the company.

Equal Employment Opportunity

Regency Management Services is an Equal Employment Opportunity (“EEO”) / ADA Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

#HPR25

Qualifications

Structure and Certifications

• Sleep Coach Qualifications – Must be certified in the following areas: Huddles, Scrimmages, Sales Check Out Process, Strive for 5, Coaching RSAs, Onboarding Process new RSAs & Bedding Sales Process.
• Base Salary: $150 / week + RMS Retail Sales Associate Commission Plan with $15 / hour base rate or Minimum Wage (based on state/local mandates) whichever is greater. In the event that commissions do not exceed the assigned wage at hours worked, the hourly rate will be provided as a “Forgivable Draw.” Forgivable

Draw balances will not be treated as an advance against and prepayment of future sales compensation and will therefore not be carried forward to the next pay period. – See RMS Retail Sales Associate Commission Plan for complete commission rates. Sleep Coaches are exempt from earning overtime pay.

• Monthly Store Bonus: 25% of the GM incentive when the store achieves and exceeds its budgeted goal– See RMS General Manager Pay Plan for payout amounts. Sleep coaches must also achieve the following in order to qualify for the monthly store bonus:
• A minimum of $50,000 in written volume, 15% Bedding, 5% Protection and 41% EGM on their personal sales for the calendar month.
• R Guide Program: Eligible for incentive at a maximum payout of $300 / pay period.

Sales Standards & Accountability

• Sleep Coaches must maintain the following minimum sales requirements:
• A minimum of $25,000 in written volume, 17% Bedding, 5% Protection and 41% EGM on their personal sales per pay period.
• If minimum sales requirements are not met, it will result in the following:
• 1st Occurrence: Counseling session with General Manager or Regional Manager
• 2 Consecutive Months: Growth Plan initiated.
• 3 Consecutive Months: Evaluation by Regional Manager, which may result in removal from the Sleep Coach Position