Growth Marketing Manager

About the company Our client is a legal services company. The role Raydar is recruiting for this role on behalf of our client. Drive paid social acquisition, landing page conversion and lifecycle messaging as a senior marketing operator. The role pairs channel strategy and budget management with hands-on testing, light web changes and automated email and SMS programs. Success depends on analytical rigor, fast prioritization and careful review of every campaign before launch. What you'll do

• Set strategy, budgets and performance targets across paid social channels and manage outside agency partners.
• Plan a steady creative testing schedule to learn which messages, formats and hooks resonate with each audience.
• Track the conversion path from ad click through to sign-up and completion, and turn drop-off findings into prioritized fixes.
• Design and run landing page experiments on copy, layout, forms and eligibility flows, making minor web edits directly and partnering with engineers on larger builds.
• Build and operate lifecycle email and SMS programs covering onboarding, abandoned sign-up follow-up and reactivation of the existing user base.

Requirements

What we're looking for

• Experience managing large paid social budgets on Meta and TikTok, with significant monthly spend.
• Hands-on experience running lifecycle marketing programs on a major messaging platform.
• Strong technical CRM skills, including event setup, deliverability, segmentation and templating.
• Ability to analyze funnels and cohorts with SQL and web analytics tools.
• Comfort prioritizing ruthlessly, iterating quickly and declining low-impact work.
• Ability to set up quality and compliance checks that campaigns and pages must pass before they launch.
• Skill in using AI tools and automation to speed up campaign builds and reporting. Bonus points
• Experience at consumer-facing startups or small companies where people wear multiple hats.
• Experience in regulated industries such as legal, finance or healthcare.

Benefits

Compensation and benefits

• Base salary: $120K - $160K
• Equity Location and work model
• Remote (US)
• Full-time