Field Marketing Manager

About the company Our client is a software company. The role Raydar is recruiting for this role on behalf of our client. Own a sales pipeline channel built around industry events, from pre-event outreach and on-site qualification through structured follow-up. The role suits someone who books meetings, sets pipeline targets for each event and helps decide which events are worth attending. What you'll do

• Set a pipeline target for each event and work to meet it through booked meetings and created opportunities.
• Research and contact attendees before each event to schedule meetings ahead of time.
• Work the event booth, hold qualifying conversations and book next steps on the spot.
• Follow up within 48 hours with personalized messages and relevant content, logging every contact in the CRM.
• Help plan the event calendar by judging which conferences produce pipeline and which do not.
• Arrange in-person meetings with nearby prospects and customers during event travel.
• Coordinate with marketing and sales on outreach, content and event data for pipeline and return analysis.

Requirements

What we're looking for

• Track record in event or growth marketing, or in outbound sales development, within business-to-business technology.
• Hands-on experience sourcing pipeline and booking meetings through events, sequencing, phone outreach or lead generation.
• Working knowledge of CRM and sales prospecting or sequencing tools.
• Willingness and ability to travel up to 50% for conferences and events. Bonus points
• Background in a logistics or operations-focused industry.
• Experience staffing or running events as the only company representative on site.
• A STEM educational background.

Benefits

Compensation and benefits

• Salary: $120K to $185K
• Equity Location and work model
• San Francisco, CA, United States
• On-site, 5 days in-office per week
• Full-time