Design Generalist

About the company Our client is a software company. The role Raydar is recruiting for this role on behalf of our client. Lead the look and feel of a company's brand across digital, print and motion. The work runs from early concepts to published pages and graphics, with the designer building hands-on alongside a small, in-person creative group. What you'll do

• Create a brand's core visual system and carry it across websites, social content, graphics and print.
• Build and publish marketing pages directly in code or a site builder instead of passing static designs to engineers.
• Translate product interfaces into promotional mockups, feature artwork and launch assets.
• Keep brand foundations consistent across social, marketing and product materials.

Requirements

What we're looking for

• Track record of developing a brand's foundations from start to finish and applying them across digital, social and product artwork.
• Hands-on experience shipping marketing pages in code or a site builder.
• Portfolio of work already in market across multiple media, such as websites, graphics, presentations, print or event materials.
• Understanding of how software features and interfaces function.
• Working knowledge of Figma and Adobe Photoshop, plus comfort using AI and language-model tools such as Claude day to day. Bonus points
• Experience at a small design studio or agency, or as an early designer at a young company.
• Motion design ability in tools such as Jitter, After Effects or Figma Motion.

Benefits

Compensation and benefits

• Base salary: $135K - $170K
• Health and vision coverage
• Retirement plan
• Commuter benefits
• Relocation support Location and work model
• New York, New York, United States
• On-site, at least 4 days a week in the office
• Full-time