Company description
As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.
Overview
At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
The Associate Director, Analytics leads day-to-day analytics delivery across integrated media campaigns, connecting performance insights to business decisions. This role combines hands-on analytical work, client consultation, measurement planning, and team mentorship, partnering with Analytics leadership and media teams to turn complex data into clear recommendations.
Responsibilities
- Translate relationships between media investment, channel performance, audiences, creative and campaign strategy into business outcomes.
- Ability to lead day-to-day analytics across integrated media campaigns, using data to evaluate performance and inform optimization and media strategy.
- Monitor campaign performance and proactively identify opportunities, risks, and areas requiring deeper analysis.
- Support evaluation of incrementality, conversion lift, brand lift, audience, creative, and media strategy tests.
- Develop effective data visualizations and reporting approaches using tools such as Tableau, Power BI, Excel, and other analytics platforms.
- Lead recurring client reporting, including weekly and monthly performance reporting, executive summaries, quarterly business reviews, and campaign wrap-ups.
- Partner with media teams to translate analytical findings into actionable optimization recommendations.
- Partner with Analytics leadership to develop and execute measurement and test-and-learn agendas across media channels.
- Manage and mentor junior analytics team members, helping develop analytical, technical, and storytelling capabilities.
- Develop repeatable processes, templates, and analytical frameworks that improve team efficiency and reporting consistency.
- Identify opportunities to improve reporting and analytics through automation, AI, visualization, and new analytical approaches.
- Familiarity with marketing mix modeling (MMM), including how models inform budget allocation and channel planning; hands-on experience a plus.
- Lead the application of AI-enabled analytics solutions (e.g., predictive outputs, anomaly detection, automated insights) to enhance measurement, forecasting, and optimization
- Identify opportunities to integrate AI-driven tools and methodologies into analytics workflows to improve efficiency, scalability, and insight generation
- Partner with internal and external teams to evaluate and scale AI-powered measurement and data solutions across client engagements
Qualifications
- 4-6 years of experience in marketing analytics, media analytics, marketing sciences, measurement, consulting, or a related discipline.
- Experience analyzing and measuring B2C and/or B2B digital media campaigns.
- Strong understanding of digital media performance across channels such as Paid Search, Paid Social, Programmatic, Display, and Video.
- Experience working with campaign data from ad servers, DSPs, search engines, social platforms, and/or web analytics platforms.
- Strong analytical skills with experience identifying meaningful relationships and trends across large datasets.
- Familiarity with experimental design and measurement approaches, including hypothesis development, A/B testing, holdouts, brand lift, conversion lift, and/or incrementality measurement.
- Experience with data visualization and analytics platforms such as Tableau, Power BI, Excel, Datorama, Python, Alteryx, or similar tools.
- Strong ability to turn complex analysis into simple, compelling, and actionable stories.
- Experience presenting analytical findings and recommendations to client and internal stakeholders.
- Strong written and verbal communication skills.
- Experience managing, mentoring, or providing direction to junior analytics team members.
- Ability to independently manage multiple analytical workstreams and deadlines in a fast-paced agency environment.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
 
Compensation Range: USD $112,290.00 - USD $179,712.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.
