Community Outreach Manager

Community Relations Manager – Healthcare Partnerships & Community Outreach

Western, MA (Berkshire, Hampden, Hampshire, and Franklin Counties) | Full-Time | Field-Based

Base Salary: $65,000–$75,000 per year Work Location: On the road throughout Western, MA (Berkshire, Hampden, Hampshire, and Franklin Counties)

Build Relationships. Connect Communities. Make an Impact.

Professional Care Match, Inc. d/b/a Perfect Care Match is seeking a personable, organized, and relationship-driven Community Relations Manager to strengthen our community presence and develop lasting relationships with healthcare professionals, referral sources, and community organizations throughout Western Massachusetts.

This role focuses on referral partner relationship development, community outreach, event planning, and increasing awareness of our home care and geriatric care management services. You will serve as a trusted professional resource, helping community partners understand how Perfect Care Match supports clients and families through personalized care.

The position primarily works with professional referral sources and community partners. Our designated intake, care management, and operations teams lead family consultations, service coordination, and ongoing client communication.

A Day in the Life of a Perfect Care Match Community Relations Manager This is a field-based role for someone who enjoys connecting with people, maintaining professional relationships, organizing meaningful events, and representing a mission-driven organization.

Your day may include:

• Visiting hospitals, rehabilitation centers, skilled nursing facilities, senior living communities, physician offices, and other referral partners.
• Building relationships with discharge planners, social workers, case managers, elder law attorneys, geriatric care managers, and other professionals who support older adults and their families.
• Developing connections with councils on aging, senior centers, community organizations, and local professional associations.
• Scheduling introductory meetings, follow-up visits, educational presentations, and referral partner check-ins.
• Planning and coordinating networking events, educational programs, community presentations, and professional appreciation events.
• Representing Perfect Care Match at health fairs, conferences, community events, and professional networking meetings.
• Educating referral partners about our hourly and live-in home care, geriatric care management, Safe Discharge Home Program, and wellness education opportunities.
• Connecting referral partners with the appropriate internal team when they have a potential client or service inquiry.
• Maintaining accurate records of outreach activities, partner preferences, meetings, events, and follow-up commitments.
• Sharing community feedback and opportunities with leadership to help strengthen our services and partnerships.

You should expect to spend a significant portion of your time on the road throughout Berkshire, Hampden, Hampshire, and Franklin Counties, with dedicated time for event preparation, outreach planning, documentation, and team coordination.

Key Responsibilities

Referral Source Relationship Development

• Establish and maintain a consistent presence with existing and prospective referral partners.
• Develop an organized outreach plan that provides regular, meaningful contact across the assigned territory.
• Learn each partner’s needs, referral processes, and preferred methods of communication.
• Build trust through responsiveness, reliable follow-through, and accurate information about our services.
• Identify opportunities for ongoing collaboration, educational programming, and community engagement.
• Maintain relationships over time through thoughtful check-ins, relevant resources, and professional support.

Event Planning & Community Engagement

• Develop and maintain a calendar of community events, referral partner activities, and educational programs.
• Plan and coordinate in-service presentations, networking gatherings, lunch-and-learns, wellness education events, and community outreach programs.
• Manage event details, including locations, invitations, registrations, materials, speakers, refreshments, and follow-up.
• Coordinate staff participation and ensure presenters have the information and materials needed.
• Work within approved event budgets and obtain necessary internal approvals.
• Promote events in collaboration with leadership and marketing support.
• Track attendance, partner participation, feedback, and opportunities for future engagement.
• Ensure events reflect Perfect Care Match’s commitment to person-centered care, aging with dignity, and whole-family wellness.

Internal Coordination & Referral Support

• Promptly connect new referrals and inquiries with the designated intake, care management, or operations team.
• Communicate relevant referral source information to support a smooth handoff.
• Coordinate appropriate follow-up with referral partners while respecting client privacy.
• Stay informed about service availability and capabilities to represent the organization accurately.
• Share referral partner feedback, service concerns, and community needs with the appropriate internal leaders-work in tandem with Case Management.

Outreach Planning & Documentation

• Maintain an organized territory plan and weekly outreach schedule.
• Document professional contacts, meetings, presentations, events, and follow-up activities in the designated CRM or company system.
• Keep referral partner contact information current.
• Track relationship development, engagement, referral activity, and event outcomes.
• Provide regular updates to leadership on accomplishments, opportunities, and support needed.

What Success Looks Like

Success in this role is demonstrated through:

• Strong, active relationships with healthcare professionals and community partners.
• Consistent outreach and dependable follow-through.
• Increased awareness and understanding of Perfect Care Match’s services.
• Well-organized events that generate meaningful participation and professional connections.
• Positive feedback from referral sources and community organizations.
• Growth in engaged referral partners and appropriate referral opportunities.
• Timely internal handoffs and accurate documentation.
• Effective collaboration with intake, care management, operations, and leadership.

Qualifications

• Experience in community relations, healthcare outreach, referral development, professional relationship management, or a related field. (Entry level or those seeking a career change considered)
• Familiarity with home care, senior services, healthcare, or community-based services preferred.
• Experience planning and coordinating events, presentations, or educational programs.
• Strong interpersonal, communication, presentation, and follow-up skills.
• Excellent organizational skills and the ability to manage multiple relationships and activities.
• A professional, approachable manner and a commitment to responsive service.
• Ability to work independently in the field while collaborating closely with an internal team.
• Comfort using CRM systems, email, calendars, and standard business software.
• Ability to travel regularly throughout the assigned Western Massachusetts territory.
• Existing relationships with local healthcare and senior service professionals are a plus.

Compensation & Professional Growth

• Base salary: $60,000–$70,000 per year, based on relevant experience, qualifications, industry relationships, and demonstrated capabilities.
• This is a salaried position with no commissions at this time, but there will be Performance and Incentive Bonuses! Potential to grow into a Case Management position where uncapped commissions are part of the package.
• Professional development and leadership advancement opportunities.
• Potential for expanded responsibilities based on performance, qualifications, and organizational needs.

This opportunity is suited to someone who enjoys building lasting professional relationships, bringing people together, and contributing to the organization’s growth through consistent community engagement.

Benefits

Professional Care Match, Inc. d/b/a Perfect Care Match offers a benefits package designed to support the health, well-being, financial security, and professional growth of eligible team members, including:

• 401(k).
• Health insurance.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Paid time off.
• Professional development assistance.
• Referral program.
• Wellness program.
• Leadership development and advancement opportunities.
• Opportunity for expanded leadership responsibilities as the organization grows.
• Career growth opportunities within our expanding franchise organization and network.

Benefits are subject to applicable plan terms, eligibility requirements, and waiting periods. Grow With Perfect Care Match As Perfect Care Match continues to expand its organization and franchise network, successful team members may have opportunities to take on broader responsibilities in community relations, regional outreach, strategic partnerships, event programming, and team leadership. We are looking for someone who wants to become a trusted presence in the community, develop meaningful partnerships, and help more professionals connect people with the support they need. Advancement opportunities depend on performance, qualifications, and available business opportunities. Come strengthen Perfect Care Match’s community relationships throughout Western, MA (Berkshire, Hampden, Hampshire, and Franklin Counties) - and help expand access to compassionate, personalized care.

Equal Opportunity Employer Professional Care Match, Inc. d/b/a Perfect Care Match is an equal opportunity employer committed to a respectful and inclusive workplace. We prohibit discrimination and harassment based on race, color, religion, sex, pregnancy or related conditions, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other characteristic protected by applicable federal, state, or local law. We provide reasonable accommodations to qualified applicants and employees as required by applicable law. Applicants who need an accommodation during the application or interview process may contact the hiring team. Work Authorization: Applicants must be legally authorized to work in the United States. Employment visa sponsorship is not available for this position. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.