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Added 5 mins ago
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Potter Global Technologies

Regional Sales Manager

Roanoke, VA, United States

$90,000 to $200,000 USD / year

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Job details

Pay: $90,000 to $200,000 USD / year
Experience: A minimum of 5 years of direct or related sales or technical experience in a customer-facing role, preferably in the Audio, Networking, Communications, or Telephony industries.
Working hours: 40 hours per week
Posting language: English
Posted: Nov 2, 2026

Original job description

Join Us as a Regional Sales Manager at Potter Global Technologies

At Valcom, we've spent nearly 50 years helping schools, hospitals, and businesses communicate when it matters most. From our home in Roanoke, Virginia, we design and manufacture paging, intercom, and emergency communication systems, delivered through a trusted network of integrator and distributor partners.

Valcom is part of Potter Global Technologies, a global leader in life safety solutions with more than 125 years of history protecting lives around the world. That means you get the best of both worlds: the close-knit team and hands-on impact of Valcom, backed by the resources and reach of a global life-safety family.

Together, our vision is for our customers to know us as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people who connect them with reliable expertise in life safety applications.

If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation, you'll feel at home here.

As a Regional Sales Manager, you will drive revenue growth and expand Valcom’s presence across your assigned territory by building strategic relationships, developing targeted vertical markets, and influencing specification-driven opportunities. This role is centered on owning the full sales cycle - from pipeline development and new customer acquisition to activating and growing channel partners across both distribution and engineered systems channels.

You will operate with a strong sense of ownership, proactively identifying opportunities, generating demand, and aligning customer needs with Valcom’s solutions. Success in this role comes from consistently delivering sustainable, year-over-year growth while strengthening Valcom’s position in the market.

What You’ll Do

Develop and execute a comprehensive territory strategy focused on revenue growth, vertical market penetration (e.g., healthcare, industrial, commercial), and market share expansion.
Build, maintain, and actively manage a robust sales pipeline, including prospecting, qualification, and advancement of opportunities.
Identify, target, and onboard new customers while expanding relationships within existing accounts to drive incremental revenue growth.
Drive specification-based selling by influencing consultants, engineers, integrators, and other key decision-makers to position Valcom solutions early in the project lifecycle.
Effectively manage and grow both distribution and engineered systems channels by training and enabling distributor partners to increase product knowledge and pull-through demand, as well as supporting integrators and end users through solution development and project execution.
Navigate and support sales within SLED markets, including understanding procurement processes, funding cycles, bid requirements, and contract vehicles.
Identify and develop opportunities that support recurring revenue or software-enabled solutions, positioning long-term value and lifecycle engagement with customers.
Conduct ongoing market analysis to identify trends, competitive activity, and emerging opportunities, and adjust territory plans accordingly.
Deliver compelling, tailored sales presentations and product demonstrations to customers, stakeholders, and influencers.
Partner cross-functionally with Engineering, Marketing, and Customer Support to align market needs, improve offerings, and support successful deal execution.
Maintain accurate and timely activity, pipeline, and forecasting data within Salesforce and other systems.
Represent the company at industry events, trade shows, and customer engagements to promote Valcom’s brand and solutions.
Manage travel and entertainment expenses responsibly in alignment with company guidelines.
Perform other duties as assigned.

Qualifications

What You Bring

Experience That Drives Success

A minimum of 5 years of direct or related sales or technical experience in a customer-facing role, preferably in the Audio, Networking, Communications, or Telephony industries.
Proven track record of meeting or exceeding sales targets and generating new business opportunities.
Experience working with distribution channels, integrators, or engineered systems sales environments.
Ability to understand and effectively communicate technical information to diverse stakeholders including sales teams, engineers, installers, and end users.
Strong software skills including Microsoft Office, Salesforce, and other CRM tools.
Valid driver’s license and reliable transportation for business travel.
Ability to travel up to 75% of the time.
Candidates must reside within the specified geographic territory
Demonstrated ability to proactively generate new business and build a strong opportunity pipeline.
Strong strategic thinking and business acumen with the ability to translate market insights into actionable plans.
Excellent communication, presentation, and influencing skills across technical and non-technical audiences.
Strong consultative selling skills, including the ability to identify customer needs and position value-based solutions.
Ability to work independently with a high level of accountability, ownership, and initiative.

Key Strengths & Skills

Strong analytical and problem-solving skills with attention to detail.
Effective time management and organizational skills, with the ability to manage multiple priorities and deadlines.
Strong listening skills and ability to build trust and long-term relationships with customers and partners.
Proficiency in Microsoft Office, Salesforce, and other sales-related tools.
Ability to work remotely in a field-based and home office environment.
Experience selling into targeted vertical markets such as healthcare, education, industrial, or commercial sectors.
Experience with specification-based or project-based selling.
Familiarity with mass notification, communication systems, or related technologies.
Experience working in a growth-oriented or transformational sales environment.

Our Culture

We build strong relationships - with teammates, partners, and customers
We take pride in knowing every product we build serves the purpose of protecting lives
We listen actively, coach frequently, and own our results
We foster innovation, value curiosity, and believe that experimentation is part of growth
We create a welcoming and inclusive space where everyone belongs
We take ownership of our work - quality and safety are at the core of what we do

Benefits That Matter

Employee Ownership Program – You’re not just an employee - you’re an owner. We share success together.
Competitive health, dental, and vision plans
401(k) with company match
Generous paid time off and holidays
Continuous learning and development opportunities
Financial Wellness programs including complimentary Certified Financial Planner sessions
Recognition programs that celebrate individual and team wins
A mission-driven team that supports life-saving outcomes, every day

Location

This is a full-time, remote position that requires up to 75% travel in Virginia, North Carolina, and Tennessee. The expected schedule is 40 hours per week, Monday through Friday, but an occasional shift in hours may be necessary to accommodate project schedules.

Ready to Apply?

Ready to make a real impact? If you’re driven, curious, and excited to grow with a team that’s changing the world - and where you’re not just an employee but an owner - we want you on board!

Join us, and let’s create safer environments together - making a global difference you’ll be proud to own.

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More about this job

Skills

Sales
Vertical markets
Cold calling
Product knowledge
Procurement
Market analysis
Presentation skills
Customer service
Forecasting
Salesforce
Represent the organisation
Sales targets
Microsoft Office
Valid driver's licence
Communication skills
Work independently
Problem solving
Attention to detail
Time management
Organizational skills

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