The Editor will join Pillar4 Media's fast-growing Health team and support one of the company's strategic partners. This role is responsible for editing dynamic product reviews, roundups, informational stories, and related materials that help consumers make informed purchasing decisions. The Editor will be responsible for ensuring content is authentic, engaging, informative, accurate, and optimized for search.
The Editor will work cross-functionally with editorial, SEO, internal stakeholders, external partners, staff writers, freelancers, subject-matter experts, medical reviewers, and fact checkers across multiple health-related categories.
Success in this role requires:
- Sharp editorial instincts
- Creative strategic thinking
- Exceptional attention to detail
- Strong organization and communication
- An ownership mentality
- The ability to balance multiple projects and tight deadlines in a fast-paced environment
Pillar4's mission is To help people live healthier lives with access to trusted resources, in depth product reviews & supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.
What You'll Be Doing
The Editor will:
Editorial Strategy and Content Production
- Support editorial calendar content production, including editing in-depth product reviews optimized for SEO across various wellness categories.
- Transform early-stage drafts into polished finished products.
- Strategize, coordinate, and workshop content with editorial and SEO teams to ensure it is authentic, engaging, informative, and optimized for search.
- Develop a deep understanding of the features and benefits of the products reviewed and how those products are tested.
- Apply strong editorial judgment and creative strategic thinking to improve content quality, usefulness, and performance.
- Treat each content piece with an ownership mentality and stand behind every word.
Editorial Quality, SEO, and Conversion Optimization
- Uphold high standards for editorial excellence and implement SEO and conversion-rate optimization best practices.
- Balance SEO requirements with readability, editorial integrity, brand voice, and consumer usefulness.
- Ensure each piece is optimized, targeted to meet marketing goals, and delivered on time.
- Use testing data to help shape product-review content.
- Apply exceptional attention to detail while balancing multiple projects and meeting tight deadlines.
- Quickly develop expertise in subject matter that may be unfamiliar.
- Flag unsupported claims, potentially misleading language, or information requiring additional review.
- Follow AP style, internal editorial guidelines, partner-specific requirements, and established content standards.
- Help prioritize assignments based on audience value, publishing deadlines, partner commitments, revenue opportunity, and editorial strategy.
Team and Contributor Management
- Recruit and manage a stable of freelance subject-matter expert writers, medical reviewers, fact checkers, and industry experts.
- Manage staff writers and freelancers while providing clear direction, communication, regular feedback and follow-through.
- Coach internal team members and contractors to uphold editorial, SEO, quality, and deadline standards.
- Build the team by supporting collaboration and strong working relationships across internal and external contributors.
- Own the development of internal documentation, such as editing and QA checklists
Stakeholder Relationships and External Partnerships
- Serve as a trusted day-to-day editorial partner to assigned external stakeholders.
- Develop a strong understanding of the external partner's preferred voice, style, audience, content goals, terminology, and brand requirements.
- Edit stories and related materials in a manner that reflects the partner's established content preferences while maintaining internal editorial and quality standards.
- Build productive, professional relationships through clear communication, responsiveness, reliability, and thoughtful expectation management.
- Translate partner feedback and business priorities into actionable editorial direction.
- Ask clarifying questions, identify potential misalignment early, and confirm expectations before significant content development begins.
- Manage feedback from multiple internal and external stakeholders while maintaining clarity regarding editorial standards, deadlines, and final deliverables.
- Partner with writers and external editors to reconcile differences between partner preferences, audience needs, SEO recommendations, and internal editorial requirements.
- Provide appropriate visibility into content status, open questions, dependencies, and delivery risks.
- Participate in partner meetings, editorial planning discussions, content reviews, and performance conversations as needed.
Publishing and CMS Management
- Understand how to format and publish content in the organization's content management system as needed.
- Maintain working familiarity with common CMS platforms, including WordPress and Adobe Experience Management.
- Ensure content is partner-ready and meets applicable voice, formatting, editorial, and optimization requirements before publication.
What You Bring
- Bachelor's degree in journalism, communications, English, or a related field preferred.
- At least 5 years of digital editing or content-production experience, preferably in the health content space.
- Experience leading editorial assignments or projects from initial planning through publication.
- Experience working with editors, SEO professionals, revenue teams, medical reviewers, subject-matter experts, or external business partners.
- Familiarity working alongside a team of fact checkers and medical reviewers to ensure 100% content accuracy.
- Strong working knowledge of AP style.
- Excellent written and verbal communication skills.
- Proven ability to manage multiple assignments, shifting priorities, and overlapping deadlines.
- Deep background in and passion for editing and editorial strategy.
- Exceptional attention to detail, organizational skills, and time-management skills
- Ability to balance multiple projects and meet tight deadlines while working independently.
- Openness to feedback and collaboration with multiple internal and external teams
- Experience developing content directly for an external brand, client, advertiser, or strategic partner.
- Familiarity with affiliate commerce, lead-generation content, product comparison methodologies, or conversion-focused publishing.
- Experience participating in product testing or developing standardized testing frameworks.
- Familiarity with digital analytics, content-performance metrics, keyword-research tools, or SEO platforms.
- Experience working in a fast-paced digital media, publishing, agency, or portfolio-brand environment.
- Familiarity with regulated, medically sensitive, or consumer-trust-focused content categories.
- Experience coaching, mentoring, or providing editorial feedback to other editors.
What We Look For
- Openness to feedback and collaboration: You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique.
- Strong communication skills: You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
- Alignment with Pillar4's culture: We live by our values and expect our team to buy in.
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- Act with focus
- Get after it
- Grow without limits
- Build the team
- Obsess Over Customers
- Commit to Service
- Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.
Why You Should Join Us
- Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
- Stability: We are privately owned, have a holding period of 'forever,' and have significant cash to invest.
- Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
- Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space.
- Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
- Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
- Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
- Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.
The Package
Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.
Who We Are
Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.
We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:
- Mattress Advisor, launched in 2017
- Mattress Nerd, acquired in 2018
- Sleepopolis, acquired in 2020
- Mattress Clarity, acquired in 2020
- The Fit House, launched in 2021
- Garage Gym Reviews, acquired in 2021
- Sleepyti.me, acquired in 2022
- Sleep Advisor, acquired in 2022
- BarBend, acquired in 2023
- Breaking Muscle, acquired in 2023
- Morning Chalk Up, acquired in 2023
- Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors.
At this time, Pillar4 will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-2, E-3, L-1 and O-1, or any EADs or other forms of work authorization that require immigration support from an employer).
All offers are subject to a background check.
Remote States: Colorado, Florida, Idaho, Illinois, Louisiana, Michigan, Minnesota, Missouri, North Carolina, New Jersey, Nevada, New York, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Washington, Wisconsin
All offers are subject to a background check.