Senior Associate Manager, Marketing Project Management The Opportunity Pilgrim's and JBS are among the largest protein companies in the world, and we're building a house of brands to match. We grew Just Bare into the #2 brand in frozen fully cooked chicken in about five years. In 2027, we're taking more new products to market than ever before, across retail and foodservice. Every one of those launches depends on dozens of pieces landing at the same moment: the packaging, the sell sheet, the retail media plan, the product content, the trade show booth. You're the person who makes that happen. You'll turn launch dates into a plan everyone can see, keep our creative work moving from first request to finished file, and make sure every piece is ready before the customer asks for it. It's a role with unusual reach. You'll work with every brand, both channels, our creative team and agencies, and the commercial teams who sell what we make. When a new product hits the shelf looking right and on time, it will be because of how you ran it. What You'll Own Listed in priority order. When the year gets busy, the top of the list wins. Marketing launch plans
- The integrated marketing plan and workback for every new item and major initiative, built back from sell-in and ship dates and tied to our stage-gate timeline.
- Launch readiness across everything marketing delivers: packaging artwork, sales materials, launch assets, product content and syndication, and commerce support including retail media, shopper marketing and ratings and reviews. Tracked to done and communicated out.
- Kickoffs at the Development gate that bring brand, foodservice marketing, design, commerce and regulatory together before dates are promised.
- Risks, dependencies and decisions tracked in one place, with lessons learned captured after every launch. The marketing calendar
- One plan for all marketing work, including the work that never goes through stage-gate today: roughly 50 trade shows a year, the K-12 calendar, line reviews, campaigns, commerce programs and customer requests.
- Turning what we know a year ahead into planned work, so predictable work never arrives as a rush job.
- Owning the rhythm: you schedule the kickoffs, reviews and check-ins, and make sure the right people are in the room. Creative operations
- The front door for design: intake, tiering, completeness checks, routing and status. Incomplete requests go back with a clear path to finish them.
- One workflow, no matter who does the work. Our internal creative team and our outside agencies brief, proof, approve and deliver the same way, and you hold everyone to it.
- How our planning, creative workflow and asset systems are set up and used, and the vendors who support them.
- Clearing the path so our designers spend their time designing. Visibility and reporting
- Status, risks and escalations surfaced early, with a recommendation, not just a flag.
- The measures that show how we're doing, for our internal team and our agencies alike: on time to the real ship date, requests complete at submission, cycle time, changes after lock, and the reasons dates slip. What This Role Is Not
- Not a copywriter. Brand and foodservice marketing own copy for packaging, product pages and sell sheets, with tools to help.
- Not a designer. Our creative team and agencies make the work.
- Not the decision-maker on brand or launch plans. You make sure decisions turn into finished deliverables.
- Not the stage-gate project manager. R&D project management runs the product timeline; you run marketing's part of it.
- Not responsible for uploads and tagging. Files are uploaded and tagged at close-out by whoever did the work. How You'll Work You'll lead through influence and process, not authority. You coordinate the work rather than doing it. The people who do well in this seat can hold a room of senior partners to a date without making it personal, because the process makes everyone's job easier.
- Brand marketing and foodservice marketing own the plans and the decisions: the story, the priorities, what goes on pack. You make sure those decisions turn into finished deliverables on time.
- R&D project management owns the stage-gate process and the product timeline. You run the marketing workstream inside it, in their system, as their closest partner.
- Commerce marketing owns retail media, shopper marketing, syndication, and ratings and reviews. You make sure their work is built into every launch plan and calendar from the start.
- Our creative team owns craft and creative standards. You own the flow of work to and from them.
- Our agencies work in the same workflow as our internal team, and you manage it the same way.
- Category Management, Sales, Regulatory and Packaging are how things actually get made and sold. You'll know all of them well, and they'll know the marketing plan because you made it visible. Your First 90 Days
- Learn the 2027 launch slate and the people behind it.
- Take ownership of design intake and the marketing calendar.
- Run one launch end to end, from kickoff to shelf.
- Publish the first status report leadership actually uses.
What Success Looks Like in Year One
- Every launch has a marketing workback from the Development gate, and nothing marketing owns is the reason a date slips.
- One marketing calendar the whole team works from, with predictable work planned months ahead.
- Design requests come through one front door, with tiers and lead times people actually follow.
- Requests arrive complete, and changes after the lock date come with a new date.
- Sales and foodservice partners see marketing as the team that's ready, not the team they chase.
- Leadership can see where every launch stands in five minutes. What You Bring Must-haves
- 3+ years of project management experience managing cross-functional launches, campaigns or programs, ideally in CPG, food or an agency.
- Hands-on command of core project management practice: planning and execution, timeline and dependency management, risk tracking, stakeholder communication, and lessons learned.
- Experience building or improving a process, not just following one.
- Confidence to hold partners, including senior ones, to dates and send back incomplete work, constructively.
- Systems instincts. You've set up or owned a project or workflow tool, not just used one.
- Clear, concise written communication. Your status updates get read.
- Can perform the functions of the job with or without reasonable accommodation.
- Willingness to travel as business needs dictate.
Nice-to-haves
- PMP, CAPM or another recognized project management certification.
- Working knowledge of Waterfall, Agile and Kanban, and the judgment to know which fits the work.
- CPG launch experience: packaging artwork, item setup, retailer content and regulatory approval.
- Smartsheet, digital asset management and creative workflow tools (Bynder, Manage Artworks), and product content syndication (GS1, Syndigo, Salsify).
- Experience across both retail and foodservice, including trade shows and K-12.
- Agency-side production or traffic experience, or managing multiple outside agencies. How We'll Know It's You
- Ownership. You close loops without being asked, and "done" means done.
- Calm under pressure. Urgency doesn't turn into chaos on your watch.
- Organized by design. You build systems so the next launch is easier than the last one.
- Direct. You surface problems early and bring a recommendation with them.
- Influence. Partners follow your process because it makes their work easier.
- Commercial curiosity. You understand why a date matters to the customer and the business.
- Sleeves rolled up. No task is beneath you when a launch is on the line. Where This Goes This seat sits at the center of how marketing gets to market, with visibility across every brand, channel and launch. That is rare at this level, and it's deliberate. The role is built to grow with the portfolio. As our launch slate expands, so does the scope of this seat, and where it goes from there depends on the impact you make and where your strengths take you.
About Us
The applicant who fills this position will be eligible for the following compensation and benefits:
- Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment;
- Paid Time Off: sick leave, vacation, and 6 company observed holidays;
- 401(k): company match begins after the first year of service and follows the company vesting schedule;
- Base salary range of $93,000 - $112,000;
- Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program; and
- Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs. For individuals assigned and/or hired to work in states where it is required by law to include a reasonable estimate of the compensation for any given position, compensation ranges are specific to those states and takes into account various factors that are considered in making compensation decisions, including but not limited to a candidate’s relevant experience, qualifications, skills, competencies, and proficiencies for the role. The posted salary range represents the Company’s good faith estimate of the compensation that the Company reasonably expects to pay for this role at the time of posting. Actual compensation will be determined based on factors including, but not limited to, relevant experience, skills, qualifications, tenure, internal equity, market data, and may vary accordingly. This position does not have an application deadline. We will continue to recruit until the position has been filled. The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct drug, alcohol, and background checks for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work. About us: Pilgrim’s is a leading global food company with more than 62,000 team members worldwide. The company processes, prepares, packages, and delivers fresh, frozen, and value-added food products for customers in more than 100 countries. Pilgrim’s operates protein processing plants and prepared foods facilities in 14 states, Puerto Rico, Mexico, the U.K, the Republic of Ireland and continental Europe. Pilgrim’s is headquartered in beautiful Greeley, Colorado, at the JBS USA corporate office where our 1,200 employees enjoy more than 300 days of sunshine a year. Our mission: To be the best in all that we do, completely focused on our business, ensuring the best products and services to our customers, a relationship of trust with our suppliers, profitability for our shareholders and the opportunity of a better future for all of our team members. Our core values are: Availability, Determination, Discipline, Humility, Ownership, Simplicity, Sincerity
EOE, including disability/vets
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