Agency:
PHd
Job Function:
Media
Job Subfunction:
Performance Media
Job Description:
Responsibilities
- Plan, create, optimize, and measure retailer paid media activation activities for clients on eRetailer sites and networks including Amazon, Walmart, Instacart, Kroger, Target, Albertson’s, and others.
- Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.).
- Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
- Ensure client budgets are properly paced, met, and not exceeded.
- Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company.
- Help guide development of retailer paid search services and drive growth of this practice, partnering with business development and account teams to pitch and win new business.
- Support various teams with proactive thought leadership and content to help internal training and capability development.
- Manage and mentor several junior staff members in addition to other responsibilities.
Qualifications
- Minimum qualifications and skills required:
- At least 3-5 years of retail paid media experience in (Amazon DSP, Walmart DSP, Kroger/KPM PMP, Target/Roundel, TTD, etc.) with the ability to communicate the value of a full-funnel media approach to clients.
- Direct, hands-on experience with planning, creating, managing, and measuring programmatic retail media campaigns.
- Skilled at planning and managing enterprise level client engagements and budgets.
- Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
- Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc.
- Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data.
- Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, programmatic, off-platform media, etc.)
- Ability to write a campaign strategy document and a campaign review document.
- The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team. Team leadership is a near term growth opportunity for this role.
- Able to work in an agile environment. Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.
- Team player. Curious. Ambitious.
- Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office.
Bonus experience (nice to have):
- Understanding of how to plan and measure off-platform media activations driving to eRetailer sites.
- Experience with planning and executing Shopper Marketing programs and/or coordinating with Shopper Marketing teams.
- Working or advanced knowledge of Amazon Marketing Cloud and other various data clean rooms
New York: $50,000.00-$95,000.00
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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