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Added 13 mins ago
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Welder
Aerotek
Sunnyvale, TX
- $20 to $22 USD / hour
Use a computer to access and open or close documents, perform data entry in ERP software, and complete other basic computer-related tasks.
Added 19 mins ago
Network Development Engineer I, Datacentre Fabrics - Product Engineering
Amazon Data Services, Inc.
Arlington, VA · Seattle, WA
…we’re the people who keep the cloud running. We support all AWS data centers and all of the servers, storage, networking, power, and cooling equipment that ensure our customers have…
Added 22 mins ago
M
Data Center Technicians Manager
Microsoft
WI · Mt Pleasant, WI · Mt Pleasant
- $75,400 to $185,300 USD / year
As a Microsoft Data Center Technician (DCT) Manager, you will lead a team of technicians, providing expert guidance on performing hardware deployments, diagnostics on equipment, and…
Added 22 mins ago
M
Construction Project Manager
Microsoft
TX · Pecos, TX · Pecos
- $130,900 to $303,600 USD / year
We are looking for Construction Managers to join and lead delivery of assigned data center buildings and supporting infrastructure from design through operational turnover. You will serve…
Added 23 mins ago
M
Data Center Technician Manager (Night Shift)
Microsoft
IL · Chicago, IL · Chicago
- $75,400 to $185,300 USD / year
As a Microsoft Data Center Technician (DCT) Manager, you will lead a team of technicians, providing expert guidance on performing hardware deployments, diagnostics on equipment, and…
Added 23 mins ago
M
Senior Physical Design Verification Engineer
Microsoft
OR · CA · TX · NC · Hillsboro, OR · Mountain View, CA · Austin, TX · Raleigh, NC · Hillsboro · Mountain View · Austin · Raleigh
- $119,800 to $261,000 USD / year
…and the Microsoft Azure platform globally with our server and data center infrastructure, security and compliance, operations, globalization, and manageability solutions. Our focus is on…
Added 23 mins ago
M
Senior Product Manager - Customer Solution Architecture
Microsoft
WA · Redmond, WA · Redmond
- $119,800 to $261,000 USD / year
Diagnose and help resolve complex technical blockers involving authentication and authorization, identity, permissions, data access, grounding and retrieval quality, connector behavior,…
Added 23 mins ago
M
Senior Silicon Design Verification Engineer
Microsoft
CA · TX · OR · WA · NC · Mountain View, CA · Austin, TX · Hillsboro, OR · Redmond, WA · Raleigh, NC · Mountain View · Austin · Hillsboro · Redmond · Raleigh
- $119,800 to $261,000 USD / year
…and the Microsoft Azure platform globally with our server and data center infrastructure, security and compliance, operations, globalization, and manageability solutions. Our focus is on…
Added 23 mins ago
Creative Director (Performance Media)
Jump 450 Media
Remote, United States
Lead ideation rooted in audience insights, platform trends, brand understanding, and performance data.
Added 23 mins ago
Managing Director
Jump 450 Media
Remote, United States
…including forecasting, identifying growth opportunities, performing data analysis, and leading our exceptional team to exceed client KPIs and grow businesses. These responsibilities include…
Added 23 mins ago
Paid Search Associate Director
Jump 450 Media
Remote, United States
…You are comfortable operating directly in platform, analyzing data, and implementing optimizations that improve revenue, efficiency, and scale. You take ownership of campaign performance…
Added 23 mins ago
Paid Search Director
Jump 450 Media
Remote, United States
Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the…
Added 23 mins ago
Paid Social Associate Director
Jump 450 Media
Remote, United States
…in fast-paced environments where speed, experimentation, and data-driven decision making are…
Added 23 mins ago
Programmatic Associate Director
Jump 450 Media
Remote, United States
Leveraging our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future
Added 23 mins ago
J4
Programmatic Director
Jump 450 Media
Remote, United States
- $115,000 to $140,000 USD / year
…best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our…
Added 23 mins ago
Project Manager
Jump 450 Media
Remote, United States
…best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our…
Added 23 mins ago
J4
Recruiter, Performance Marketing
Jump 450 Media
Remote, United States
- $130,000 to $150,000 USD / year
…best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our…
Added 23 mins ago
Paid Social Director
Jump 450 Media
Remote, United States
Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the…
Added 23 mins ago
M
Logic Design Engineer
Microsoft
United States
- $102,100 to $219,200 USD / year
…and the Microsoft Azure platform globally with our server and data center infrastructure, security and compliance, operations, globalization, and manageability solutions. Our focus is on…
Added 23 mins ago
M
Principal Product Engineer
Microsoft
CA · OR · NC · TX · Mountain View, CA · Hillsboro, OR · Raleigh, NC · Austin, TX · Mountain View · Hillsboro · Raleigh · Austin
- $142,800 to $304,200 USD / year
…and the Microsoft Azure platform globally with our server and data center infrastructure, security and compliance, operations, globalization, and manageability solutions. Our focus is on…
Added 23 mins ago
M
Software CAD DevOps Engineer
Microsoft
OR · CA · NC · Hillsboro, OR · Mountain View, CA · Raleigh, NC · Hillsboro · Mountain View · Raleigh
- $102,100 to $219,200 USD / year
…and the Microsoft Azure platform globally with our server and data center infrastructure, security and compliance, operations, globalization, and manageability solutions. Our focus is on…
Added 24 mins ago
M
Senior Design Verification Engineer
Microsoft
NC · TX · WA · Raleigh, NC · Austin, TX · Redmond, WA · Raleigh · Austin · Redmond
- $119,800 to $261,000 USD / year
…and the Microsoft Azure platform globally with our server and data center infrastructure, security and compliance, operations, globalization, and manageability solutions. Our focus is on…
Added 28 mins ago
MS
Organizational Dev Specialist - Greeley, CO
Military Spouse Jobs & VetJobs
United States
- $72,600 to $114,300 USD / year
Applies expertise in data analysis and critical thinking to assist with the interpretation of results by identifying patterns and big picture connections and assisting business leaders in…
Added 28 mins ago
Safety Manager - Honolulu, HI
Military Spouse Jobs & VetJobs
United States
Walking - The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, boxes, cabinets, etc.
Added 28 mins ago
MS
Systems Engineer - McLeansville, NC
Military Spouse Jobs & VetJobs
United States
- $95,384 USD / year
Use GIS software to visualize and analyze route information and supporting spatial data.

Closed listing

Pearson

Lead Specialist, Performance Marketing

Helena, MT, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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