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Added 2 mins ago
O
Senior Manager, Systems Software Engineering
Oracle
United States
- $146,300 to $306,400 USD / year
We are seeking a Senior Manager, Systems Software Engineering to lead the strategy, delivery, and operational excellence of enterprise device-management systems and services. This role owns…
Added 29 mins ago
J
SENIOR NETWORK SECURITY ENGINEER
Jobgether
Remote, United States
- $120,000 to $140,000 USD / year
The Senior Network Security Engineer will lead the design, deployment, and maintenance of secure network access solutions across cloud and on-premises environments. This role focuses on…
Added 29 mins ago
CH
Systems Administrator, Senior
Cayuse Holdings
Pearl Harbor, HI
- $85,000 to $98,000 USD / year
The Systems Administrator, Senior will manage the configuration, operation, and optimization of complex business systems, including mainframe, mini, and client/server-based environments.…
Added 29 mins ago
USPACOM Group Lead
The MITRE Corporation
Honolulu, HI
…members. In addition, the GL will work closely with the department manager to ensure the delivery of quality technical products, recruiting, staff development and placement, as well as…
Added 29 mins ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Honolulu, HI
- $70 to $80 USD / hour
Our client is seeking a highly proactive and versatile Business Systems Analyst (BSA) to support senior leadership and cross-functional teams with strategic planning, portfolio operations,…
Added 39 mins ago
Digital Experience Optimization, Adoption & Effectiveness ( Digital Manager -US)
TD Bank, N.A.
Remote, United States
Builds the business case and defines the rollout plan in collaboration with the senior management and other partners
Added 52 mins ago
Biologist (Molecular)
National Institutes of Health
Montgomery County, MD
Added 52 mins ago
JH
Sr. Intellectual Property Manager (Johns Hopkins Technology Ventures - Innovation & Commercial Partnerships) - #Staff
Johns Hopkins University
Baltiomre, MD
- $110,000 USD / year
We are seeking a Sr. Intellectual Property Manager . Reporting to the Director Intellectual Property Management, the Sr Intellectual Property (IP) Manager will independently manage a docket…
Added 52 mins ago
SUPERVISORY PROGRAM MANAGER
Navy Systems Management Activity
Patuxent River, MD
Added 52 mins ago
Manager Information Technology 3
Northrop Grumman
Linthicum Heights, MD
Northrop Grumman’s Chief Information and Digital Office (CIDO) is seeking an Information Technology Manager (M3) to lead the CIDO Engineering Digital Solutions organization in support of…
Added 52 mins ago
Manager Information Technology 3
Northrop Grumman
Linthicum Heights, MD
Provide executive leadership for CIDO activities at the Blue Ridge Advanced Manufacturing Center (BRAMC) in Waynesboro, VA, with the on-site CIDO program manager reporting directly to you.
Added 52 mins ago
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Senior Engagement Manager
TEKsystems
Hanover, MD
- $115,000 to $165,000 USD / year
The Senior Engagement Manager (SEM) is a delivery leadership position within the TEKsystems Global Services (TGS) organization, responsible for managing complex deliverable-based, fully…
Added 52 mins ago
Project Manager
CACI International
Laurel, MD
In this role, you will be responsible for the successful planning, coordinating and management of cost, schedule and performance of all aspects of complex engineering projects and tasks.…
Added 52 mins ago
LEAD AUDIOVISUAL PRODUCTION SPECIALIST
Defense Media Activity
Fort Meade, MD
Added 52 mins ago
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Business Travel Account Manager
Marriott
Bethesda, MD
- $23.99 to $38.41 USD / hour
This primary function of the Business Travel (BT) Account Manager is to provide support to their assigned accounts in the BT segment. The position will support the US Account Sales Leader…
Added 53 mins ago
EG
Operations - Process Manager - Sr
Eliassen Group
Annapolis, MD
- $55 to $65 USD / hour
Our client seeks a senior process manager to lead Script Governance to ensure Intent = Execution for internal and legacy backbook scripts from a recent acquisition. The role will coordinate…
Added 53 mins ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Annapolis, MD
- $70 to $80 USD / hour
Our client is seeking a highly proactive and versatile Business Systems Analyst (BSA) to support senior leadership and cross-functional teams with strategic planning, portfolio operations,…
Added 58 mins ago
CO
Accountant, Principal
City of Seattle
Seattle, WA
- $54.01 to $62.9 USD / hour
…compliance, sub-recipient monitoring under 2 CFR 200, and fraud risk management to ensure strong stewardship of federal and general funds invested in community-based human service…
Added 1 hour ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Augusta, ME
- $70 to $80 USD / hour
Our client is seeking a highly proactive and versatile Business Systems Analyst (BSA) to support senior leadership and cross-functional teams with strategic planning, portfolio operations,…
Added 1 hour ago
PN
Contracting Professional 3
Pacific Northwest National Laboratory
Richland, WA
- $91,000 USD / year
The Contracting Professional will represent the Acquisition Management organization to program/project management on technical projects and in other customer service roles. Take the lead on…
Added 1 hour ago
AI
Strategic Segment Proposal Engineer
ABB Inc
Colstrip, MT
- $100,500 to $160,800 USD / year
Evaluating and understanding project risk triggers (financial, commercial, & technical) to ensure the overall project risk profile aligns with ABB standards. Initiate risk reviews with…
Added 1 hour ago
Wealth Management Specialist
Bank of America
Missoula, MT
Job Description: This EGP Trainee is a training program to develop and prepare candidates to further develop and service the FA Teams client base. The Trainee role allows EGP Specialist to…
Added 1 hour ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Helena, MT
- $70 to $80 USD / hour
Our client is seeking a highly proactive and versatile Business Systems Analyst (BSA) to support senior leadership and cross-functional teams with strategic planning, portfolio operations,…
Added 1 hour ago
Senior Process Engineer
Western Lithium Corp
Winnemucca, NV
Added 1 hour ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Carson City, NV
- $70 to $80 USD / hour
Our client is seeking a highly proactive and versatile Business Systems Analyst (BSA) to support senior leadership and cross-functional teams with strategic planning, portfolio operations,…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Carson City, NV, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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