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Added 2 mins ago
Critical Situation Manager (CSM)
Leidos
Meridian, ID
Leidos is seeking a Critical Situation Manager (CSM) to support efforts for the NMCI/SMIT program to perform network engineering support for a broad range of programs including planning,…
Added 2 mins ago
AT
Senior Technical Program Manager
Akamai Technologies, Inc.
Boise, ID
- $119,600 to $215,400 USD / year
As a Senior Technical Program Manager, you will require technical understanding of AI/ML systems, exceptional organizational and program management skills, and proven experience leading…
Added 2 mins ago
Principal Aftermarket Technical Product Manager
GE Aerospace
Boise, ID
As Principal Technical Product Manager – Aftermarket, you will own the product vision, strategy and roadmap for the digital solutions that support the Service & Repair value streams in…
Added 2 mins ago
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Program Manager, EBMS
CBRE
Boise, ID
- $105,000 to $115,000 USD / year
Engage with site operation leaders, Amazon’s MSI& RME partner teams to set up ECM-1, 2, 3100% EBMS Construction Managementon EBMS Retrofit Programs
Added 2 mins ago
Principal Portfolio Manager, Infrastructure Development
Meta
Boise, ID
…Infrastructure team is seeking an experienced Principal Portfolio Manager to serve as the operational backbone of our Energy Infrastructure Investments pillar. This individual will be…
Added 2 mins ago
Senior Manager, Outbound Performance (Remote)
American Express Global Business Travel
Boise, ID
The Manager, Outbound Performance is that person. This role connects our SDRs and leaders with the tools, data and teams that support them. It starts with understanding how reps and leaders…
Added 2 mins ago
Manager, GQO – Business Process Continuous Improvement
Otsuka America Pharmaceutical Inc.
Boise, ID
The Manager, GQO – Business Process Continuous Improvement is an important member of Global Quality Operations. This role will play a pivotal role in driving operational excellence through…
Added 2 mins ago
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Entegral Data Analyst Sr.
Enterprise Mobility
Boise, ID
- $101,500 to $124,400 USD / year
…predictive analysis tools, design financial calculators, and partner with departments across Entegral to help shape our operational and pricing strategies and provide data-backed insights.…
Added 2 mins ago
Senior Broker Relationship Manager - Small Commercial
Travelers Insurance Company
Boise, ID
Partner with National Distribution agents and partners to develop annual and three-year sales plans with defined goals and objectives that support segment-specific strategies.
Added 2 mins ago
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Test Analyst - QNXT
Cognizant
Boise, ID
- $70,000 to $92,000 USD / year
Manager testing across QNXT Provider and Claims modules, validating claims adjudication, provider data integrity, and billing workflows.
Added 2 mins ago
C
Delivery Manager, Healthcare Payer
Cognizant
Boise, ID
- $130,000 to $153,000 USD / year
As a Delivery Manager Healthcare Payer you will make an impact by leading complex healthcare payer transformation programs through platform implementation, modernization, migration, and…
Added 2 mins ago
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Lead Implementation Ops
Paylocity
Meridian, ID
- $57,200 to $80,000 USD / year
…opportunities, employee terminations and performance issues. Manager will collaborate with TL and define next…
Added 17 mins ago
G
Maintenance Manager
GPAC
Gladstone, IL
- $110,000 to $115,000 USD / year
gpac is partnered with a growing, family-owned pet food manufacturer seeking an experienced Maintenance Manager to lead the maintenance department at their Central, IL facility.
Added 18 mins ago
MO
Director of Development
MEALS ON WHEELS PEOPLE INC
PORTLAND, OR
- $81,000 to $109,500 USD / year
…operational oversight for Meals on Wheels People’s fundraising programs and philanthropic revenue initiatives. Reporting to the Chief Development Officer (CDO), this role leads annual,…
Added 18 mins ago
IT Program Manager
Jobgether
Remote, United States
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an IT Program Manager based in the United States.
Added 18 mins ago
J
HR Generalist, Global GTM
Jobgether
Remote, United States
- $97,000 to $114,000 USD / year
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an HR Generalist, Global GTM based in the United States.
Added 27 mins ago
G
Maintenance Manager
GPAC
Little York, IL
- $110,000 to $115,000 USD / year
gpac is partnered with a growing, family-owned pet food manufacturer seeking an experienced Maintenance Manager to lead the maintenance department at their Central, IL facility.
Added 27 mins ago
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Maintenance Manager
GPAC
Knoxville, IL
- $110,000 to $115,000 USD / year
gpac is partnered with a growing, family-owned pet food manufacturer seeking an experienced Maintenance Manager to lead the maintenance department at their Central, IL facility.
Added 29 mins ago
Global Partner Development Manager, Distribution, Google Cloud Security Sales
Google
New York, NY · Atlanta, GA · Austin, TX · Cambridge, MA · Chicago, IL · Addison, TX · Miami, FL · Reston, VA
Experience structuring commercial distribution agreements, discounting matrices, rebate programs, partner margin models, or multi-product bundles.
Added 31 mins ago
Manager, Sales Development
Everway
Remote, United States
The Manager, Sales Development leads Everway’s inbound and outbound Sales Development teams. You’ll establish the operating rhythm, performance standards, and coaching approach that help…
Added 34 mins ago
MC
JFS Manager
Montgomery County
Dayton, OH
- $42.51 to $57.39 USD / hour
…Director, Deputy Assistant Director, and/or Social Program Manager of Job and Family Services requiring considerable knowledge of job and family services; under general direction, plans,…
Added 37 mins ago
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Employee Benefits Account Manager
GPAC
Akron, OH
- $55,000 to $80,000 USD / year
The Employee Benefits Account Manager oversees a portfolio of small-group employee benefits clients, building strong relationships and delivering exceptional service throughout the account…
Added 37 mins ago
VH
Senior Social Worker
Veterans Health Administration
San Antonio, TX
- $112,783 to $146,621 USD / year
The incumbent develops knowledge of VHA programs and services nationwide and matches Veterans' needs with appropriate resources. Identifies and collaborates with the M2VA Program Manager…
Added 41 mins ago
F/A-18 & EA-18G Senior Project Manager
The Boeing Company
Berkeley, MO
The Boeing Defense, Space & Security (BDS) has an exciting opportunity for a F/A-18 & EA-18G Senior Project Manager to join the Air Dominance F/A-18 & EA-18G team in Berkeley, Missouri.
Added 45 mins ago
VH
Registered Nurse - Referral Coordination
Veterans Health Administration
Beckley, WV
- $72,306 to $137,056 USD / year
Will partner with others to effect change and produce optimal outcomes.

Closed listing

Pearson

Lead Specialist, Performance Marketing

Carson City, NV, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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