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Added 8 mins ago
Critical Situation Manager (CSM)
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Leidos is seeking a Critical Situation Manager (CSM) to support efforts for the NMCI/SMIT program to perform network engineering support for a broad range of programs including planning,…
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Territory Executive - Illinois
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…accounts with significant expansion potential. You will combine strategic account management with consultative selling to drive growth, deepen executive relationships, and expand adoption…
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Vice President, Cloud Platform Engineer
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Operational Excellence: Deliver solutions in high-pressure, multi-customer environments, addressing complex needs with speed and precision.
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Senior Broker Relationship Manager - Small Commercial
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Responsible for the management, development and execution of sales strategies for a high-performing, complex territory. With Enterprise leaders, creates, and drives a sales strategy that…
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Senior Proposal Manager
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Boise, ID
Maximus is thrilled to announce an opportunity for a Senior Proposal Manager. The primary responsibility of this role is to lead cross‑functional proposal teams, including collaboration…
Added 8 mins ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Boise, ID
- $70 to $80 USD / hour
…to support senior leadership and cross-functional teams with strategic planning, portfolio operations, communications, and organizational execution. This is not a traditional technical BSA…
Added 24 mins ago
IT Program Manager
Jobgether
Remote, United States
The IT Program Manager will provide executive-level leadership for a major federal IT services program supporting the modernization of supply chain and logistics operations within the…
Added 35 mins ago
CC
Administrative Assistant - Planning and Institutional Effectiveness
Cabrillo College
Aptos, CA
- $44.04 to $59.02 USD / hour
…and sensitive nature (such as institutional research reports, strategic planning documents, program planning materials, and grant-related correspondence); proofreads and checks typed and…
Added 37 mins ago
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Business Systems Analyst (BSA)
Eliassen Group
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- $70 to $80 USD / hour
…to support senior leadership and cross-functional teams with strategic planning, portfolio operations, communications, and organizational execution. This is not a traditional technical BSA…
Added 43 mins ago
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Personnel Liaison Specialist
Offices, Boards and Divisions
Washington, DC
- $102,415 to $158,322 USD / year
…Functioning as a senior analyst, the role involves researching complex, hard-to-access program issues across major regional or multistate agency components. By leveraging innovative…
Added 43 mins ago
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Program Manager (Business Analysis & Formulation)
Federal Aviation Administration
Washington, DC
- $150,392 to $228,000 USD / year
The Program Manager serves as a Team Manager within the Budget Analysis and Formulation Group (AJV-H6), overseeing a diverse and geographically distributed team of highly skilled analysts,…
Added 43 mins ago
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Physician (Geriatrics)- Associate Director for Education and Evaluation
Veterans Health Administration
Miami, FL
- $216,577 to $319,723 USD / year
…Education and Evaluation within the GRECC, responsible for the strategic direction, administration, implementation, and rigorous evaluation of all GRECC medical education and training…
Added 45 mins ago
Internal Communications, Sr. Program Manager
City of Hope
Irwindale, CA
The Senior Manager of Internal Communications is responsible for leading key internal communications strategies to inform, engage, and inspire employees while fostering a strong…
Added 48 mins ago
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SUPERVISORY HUMAN RESOURCES SPECIALIST (CLASSIFICATION)
Air Force Elements, U.S. Transportation Command
Scott AFB, IL
- $128,967 to $167,663 USD / year
Serve as the Headquarters USTRANSCOM Position Management and Classification Program Manager and Chief, Classification Branch providing expert position management and position classification…
Added 53 mins ago
VH
Management Analyst
Veterans Health Administration
Location Negotiable After Selection
- $90,925 to $118,204 USD / year
…managerial oversight in the following areas: Budget Management, Program Administration, Contracting Requirements and Quality and Performance and Human…
Added 56 mins ago
VH
Registered Nurse Manager
Veterans Health Administration
Battle Creek, MI
- $95,803 to $163,878 USD / year
The Battle Creek VA Medical Center is recruiting for a Nurse Manager within Mental Health Nursing Service. The Nurse Manager will oversee our Residential programs (substance abuse, PTSD,…
Added 56 mins ago
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Supervisory IT Specialist
Deputy Assistant Secretary for Information and Technology
Location Negotiable After Selection
- $147,945 to $192,331 USD / year
…ensure proper controls and quality in work products; resolves complex implementation issues with product managers and…
Added 56 mins ago
VH
Management and Program Analyst
Veterans Health Administration
Location Negotiable After Selection
- $89,508 to $138,370 USD / year
Develops and maintains project plans for analysis, design, testing, implementation, and maintenance of decision support, program evaluation, and strategic tracking initiatives.
Added 56 mins ago
VH
Supervisory Healthcare Engineer (Detail/Temporary Promotion NTE 120 Days)
Veterans Health Administration
Tuskegee, AL
- $140,025 to $182,034 USD / year
…without further competition.If applying as a competitive Detail: Manager/supervisor approval is…
Added 1 hour ago
VH
Nurse Manager - Community Living Center
Veterans Health Administration
Bath, NY
- $107,175 to $142,540 USD / year
The Nurse Manager (NM) is the designated first-line supervisory authority and is responsible and accountable for the 24/7 operation of their assigned units and provides coverage for other…
Added 1 hour ago
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Medical Records Administrator- Chief of HIM (CHIM)- Recruitment & Relocation Incentive
Veterans Health Administration
Indianapolis, IN
- $107,428 to $139,658 USD / year
Applies the knowledge and skills of qualitative and quantitative analytical techniques to analyze complex data, interpret results, and trend data for effective program management
Added 1 hour ago
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AIRCRAFT MAINTENANCE MANAGER
Air National Guard Units
Bangor, ME
- $106,437 to $138,370 USD / year
This position is located at an Air National Guard aviation wing. Its purpose is to serve as the Aircraft Maintenance Manager for the Maintenance Squadron, with responsibility for directing…
Added 1 hour ago
VH
Health System Specialist - Associate Group Practice Manager
Veterans Health Administration
Omaha, NE
- $75,425 to $117,525 USD / year
…the Ambulatory Care Operations Director and Group Practice Manager. Helps oversee access to care in facility clinics and CBOCs, including Primary Care, Mental Health, Surgery, Medicine, and…
Added 1 hour ago
VH
Mental Health Assistant Nurse Manager
Veterans Health Administration
West Palm Beach, FL
- $91,169 to $143,069 USD / year
The Assistant Nurse Manager (ANM) supports the Nurse Manager (NM) with supervisory duties and responsibility and accountability for the 24/7 operation of their designated units. The ANM has…
Added 1 hour ago
VH
Supervisory Healthcare Engineer
Veterans Health Administration
Kings, NY
- $174,922 to $227,406 USD / year
…Management, and Oversight; Healthcare Facility Engineering Program Administration; Healthcare Regulatory, Safety, and Accreditation Compliance; Strategic Planning; Technical Personnel…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Carson City, NV, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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