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Added 1 min ago
Assistant Project Manager
Skanska USA
Conshohocken, PA · Philadelphia, PA
Skanska is searching for a dynamic Assistant Project Manager. This is a great opportunity to start a career with a company that builds things that matter and values its team. We are proud…
Added 1 min ago
SU
Assistant Project Manager
Skanska USA
Seattle, WA
- $99,820 USD / year
Skanska is searching for a dynamic Assistant Project Manager. This is a great opportunity to start a career with a company that builds things that matter and values its team. We are proud…
Added 5 mins ago
[US] HW Project Manager
EdgeCortix
Remote, United States
EdgeCortix seeks to hire a HardWare (HW) Project Manager to join our US based team and coordinate the development, production, and lifecycle of our AI Accelerator HW products which include…
Added 8 mins ago
Aircraft Records and Airworthiness Administrator
SAM, LLC
Easton, MD · Austin, TX
The Aircraft Records and Airworthiness Administrator supports the Aviation Maintenance Manager by maintaining accurate, complete, traceable, and audit-ready aircraft maintenance and…
Added 8 mins ago
Survey Crew Chief
SAM, LLC
Charlotte, NC
Professional Development: Customized career development plan for licensing and certifications, Project Manager Business Academy, CAD Training Program, Individual Development Plans/Career…
Added 13 mins ago
Medical Technologist Specialist
Newark Wayne Community Hospital & DeMay
United States
Act as key operator and technical consultant to technologists, technicians and/or students for an area or instrumentation.
Added 14 mins ago
GA
Sr Manufacturing Engineer - Sourced Hardware
GE Aerospace
Baltimore, MD
- $116,000 to $155,000 USD / year
Acts as a Project Manager for large complex suppliers along with others
Added 14 mins ago
GA
Sr Technical Program Manager
GE Aerospace
Baltimore, MD
- $95,000 to $150,000 USD / year
Working as the Program Manager – Global Mobility & Talent Management Technology, you will be responsible for working in lock-step with application or domain leaders acting as a senior…
Added 16 mins ago
CO
Administrative Services Analyst - Public Works
City of Oxnard
Oxnard, CA
- $37.59 to $61.62 USD / hour
The City of Oxnard’s Public Works Department is seeking an Administrative Services Analyst with strong technical, analytical, and customer service skills to be part of the team. This…
Added 16 mins ago
CO
Senior Civil Engineer - Public Works
City of Oxnard
Oxnard, CA
- $53.19 to $85.1 USD / hour
…consultants, public representatives and/or other engineering project/program- related resources; provides technical subject matter expertise and professional engineering support; reviews…
Added 16 mins ago
Systems Administrator – Kiteworks
SitusAMC
Santa Fe, NM
Support infrastructure workstreams on site and project development efforts, providing solution design input, effort estimates, and technical risk assessment during the planning phase.
Added 16 mins ago
Senior Proposal Manager
Maximus
Santa Fe, NM
Manages project teams and provides technical guidance and strategy to employees, colleagues and/or customers
Added 17 mins ago
Project Leader Middletown RI
Serco
Cannon AFB, NM · Albuquerque, NM
Oversee and manage the day-to-day operational aspects of ongoing projects and serve as liaison between Program Manager, Customer, and project team
Added 17 mins ago
Lead Specialist, Performance Marketing
Pearson
Santa Fe, NM
This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead
Added 17 mins ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Santa Fe, NM
- $70 to $80 USD / hour
…communications, and organizational execution. This is not a traditional technical BSA or Project Manager role. The ideal candidate operates as a strategic generalist, helping create…
Added 19 mins ago
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Managing Consultant | Healthcare Operations & Transformation Project Manager
Guidehouse Inc.
VA
- $113,000 to $188,000 USD / year
…through programs including the Civilian Health and Medical Program of the Department of Veterans Affairs (CHAMPVA), Foreign Medical Program (FMP), and specialty programs. Its evolving…
Added 23 mins ago
Data Center Security Project Manager (Des Moines)
Insight Global
West Des Moines, IA
The Senior Security Project Manager leads critical physical security projects across a Fortune 10’s global datacenter infrastructure. This role involves designing and overseeing the…
Added 23 mins ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Des Moines, IA
- $70 to $80 USD / hour
…communications, and organizational execution. This is not a traditional technical BSA or Project Manager role. The ideal candidate operates as a strategic generalist, helping create…
Added 24 mins ago
Water/Wastewater - Mid-Level Civil Engineer
Bennett Engineering Services
Roseville, CA
This role offers the opportunity to take increasing ownership of technical assignments while developing project management, client coordination, and leadership skills. As your experience…
Added 26 mins ago
Software Engineering Manager for Cloud, DevOps & AI
Daimler Truck North America LLC
Portland, OR
As a Software Engineering Manager for Cloud, DevOps & AI, you will own the vision, strategy, planning, development, implementation, and management of a comprehensive IT portfolio that spans…
Added 29 mins ago
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Architecture Project Manager
GPAC
Phoenix, AZ
- $90,000 to $110,000 USD / year
…multidisciplinary architecture and design firm is seeking an Architecture Project Manager to join its team in the Grand Rapids, Michigan…
Added 29 mins ago
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Architecture Project Manager
GPAC
Tucson, AZ
- $90,000 to $110,000 USD / year
…multidisciplinary architecture and design firm is seeking an Architecture Project Manager to join its team in the Grand Rapids, Michigan…
Added 30 mins ago
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Architecture Project Manager
GPAC
Mesa, AZ
- $90,000 to $110,000 USD / year
…multidisciplinary architecture and design firm is seeking an Architecture Project Manager to join its team in the Grand Rapids, Michigan…
Added 30 mins ago
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Architecture Project Manager
GPAC
Chandler, AZ
- $90,000 to $110,000 USD / year
…multidisciplinary architecture and design firm is seeking an Architecture Project Manager to join its team in the Grand Rapids, Michigan…
Added 30 mins ago
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Architecture Project Manager
GPAC
Gilbert, AZ
- $90,000 to $110,000 USD / year
…multidisciplinary architecture and design firm is seeking an Architecture Project Manager to join its team in the Grand Rapids, Michigan…

Pearson

Lead Specialist, Performance Marketing

Santa Fe, NM, United States

The minimum full-time salary range is between $90,000 - $190,000.

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Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

Original job description

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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More about this job

Skills

Search engine marketing
SEM
Leadership
Google Ads
Vendor management
Reporting
Workflow
Performance management
Forecasting
Collaboration
Team leadership
Analytical skills
Manage quantitative data
Web analytics
Google Analytics
Microsoft Excel
Communication skills
Presentation skills
Lead generation
Marketing mix
Data analysis
Problem solving
Attention to detail
Project management

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