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Added 2 mins ago
TL
Infant Preschool Teacher
The Learning Experience - Suwanee, GA -285 Old Peachtree
Suwanee, GA
- $16 to $18 USD / hour
Opportunities for Growth: We offer ongoing training and professional development, tuition reimbursement, and leadership pathways to help you meet your goals as an educator.
Added 2 mins ago
Physical Therapist
New Solutions
Salt Lake City, UT
…like-minded specialists, supported by experienced clinical leadership, and encouraged to prioritize meaningful patient outcomes over high-volume…
Added 2 mins ago
Physical Therapist
New Solutions
Boise, ID
…like-minded specialists, supported by experienced clinical leadership, and encouraged to prioritize meaningful patient outcomes over high-volume…
Added 2 mins ago
Occupational Therapist
New Solutions
Boise, ID
Access to dedicated clinical leadership and specialty-focused clinical standards
Added 2 mins ago
Occupational Therapist
New Solutions
Salt Lake City, UT
Access to dedicated clinical leadership and specialty-focused clinical standards
Added 2 mins ago
Vice President, Software Engineering
India: Mastercard Technology Private Limited
O'Fallon, MO
…payments. MasterCard software engineering teams leverage Agile development principles, advanced development and design practices, and an obsession over security, reliability, and…
Added 4 mins ago
Power & Hydrogen Solutions Technical Program Manager, Power & Hydrogen Solutions, GESA
Amazon.com Services LLC
Bellevue, WA
Amazon is seeking an experienced Technical Program Manager (TPM) to join our Global Engineering Services & Analytics (GESA) organization on the Power and Hydrogen Solutions team. In this…
Added 4 mins ago
G
Controls Engineer Manager
GPAC
Appleton, WI
- $105,000 to $135,000 USD / year
This is more than a controls engineering position. It is an opportunity to build, program, and commission custom equipment while gradually developing into the leader of the Controls…
Added 7 mins ago
Cybersecurity - Senior Information System Security Manager (ISSM) **Sign on Bonus Potential**
The Boeing Company
Berkeley, MO
+ Provides technical guidance and mentorship to program leadership, fostering a culture of innovation and continuous improvement
Added 8 mins ago
J
Senior Product Manager - Estate Planning
Jobgether
Remote, United States
- $136,000 to $160,000 USD / year
As a Senior Product Manager, you will lead the development and evolution of an innovative AI-powered estate planning solution designed to simplify how families protect and transfer their…
Added 8 mins ago
J
Senior Director, Clinical Safety Physician
Jobgether
Remote, United States
- $310,000 to $350,000 USD / year
Escalate significant safety concerns promptly and collaborate with clinical leadership, program leads, and executive stakeholders on development decisions.
Added 8 mins ago
J
Manager, Sustainability Program & Stakeholder Engagement - GSC
Jobgether
Remote, United States
- $107,400 to $161,000 USD / year
…steps. Our partner is looking for a Manager, Sustainability Program & Stakeholder Engagement – GSC based in the United…
Added 8 mins ago
J
Director of Technical Enablement
Jobgether
Remote, United States
- $165,000 to $205,000 USD / year
This highly visible leadership role combines enablement strategy, technical education, and go-to-market alignment to accelerate onboarding and improve product proficiency.
Added 8 mins ago
AI
Part Sales Manager - Full Time
AutoZone, Inc.
Liberty, MO
- Full-time
…exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge and deliver WOW! Customer Service while executing store operations with excellence.…
Added 8 mins ago
AI
Part Sales Manager - Part Time
AutoZone, Inc.
Farmington, MO
- Part-time
…exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge and deliver WOW! Customer Service while executing store operations with excellence.…
Added 8 mins ago
CC
Program Manager III, Employee Recognition & Engagement
Centene Corporation
Jefferson City, MO
- $87,700 to $157,800 USD / year
…Business Administration, Healthcare Administration, Organizational Development, or related field, or equivalent experience. Master's degree preferred. 5+ years project implementation,…
Added 8 mins ago
UV
Career Tech Instructor - Automotive Collision Technologies
Upper Valley Career Center
Piqua, OH
- $53,348 to $87,485 USD / year
The instructor will be responsible for the Auto Collision Repair program at Upper Valley Career Center and will provide instructional activities which are consistent with the objectives of…
Added 9 mins ago
Store Manager in Waiting - Banter by Piercing Pagoda - Massachusetts/Rhode Island Area
Zale Delaware, Inc.
Brockton, MA
Team members who are not selected for a leadership role at the conclusion of the program will be placed into the appropriate Jewelry Consultant level based on qualifications, performance,…
Added 10 mins ago
Senior Category Manager
Cushman & Wakefield
Jefferson City, MO
This role interfaces with the business lines to lead the development and implementation of category strategies and supplier relationship management company wide. The primary responsibility…
Added 10 mins ago
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Customer Service Rep - Financial (Remote)
Concentrix
Jefferson City, MO
- $15 USD / hour
…from within! That's why we offer a range of FREE Learning and Leadership Development programs designed to set you on your way to the kind of career you've always…
Added 10 mins ago
Underwriting Specialist - Management Liability D&O (Financial Institutions)
Nationwide Mutual Insurance Co.
IL
Other responsibilities include complex program research and development, form development, rate development, specials projects, technical assistance to complex and highly technical Brokers,…
Added 10 mins ago
Remote Dietitian Director of Nutrition Excellence and Digital Integration
Compass Group, North America
Jefferson City, MO
…expert and key liaison between clinical dietitians, foodservice leadership, and senior leaders across both the hospital system and Morrison. The position will oversee the nutrition menu…
Added 11 mins ago
Director, Rapid Response & Thought Leadership (Remote)
CrowdStrike
Jefferson City, MO
In this role, you'll lead CrowdStrike's marketing rapid-response program, ensuring we respond quickly and effectively to emerging threats, critical vulnerabilities, and major cybersecurity…
Added 11 mins ago
CC
Vice President, Enterprise Business Platforms, Membership Enrollment & Billing
Centene Corporation
Jefferson City, MO
- $171,900 to $326,900 USD / year
Position Purpose: Oversee department staff including hiring, performance management and career development to ensure alignment with defined goals.
Added 11 mins ago
C
Product Manager - Retirement Services
Cognizant
Jefferson City, MO
- $150,000 to $180,000 USD / year
+ 10+ years of experience in Product Management, Program Management, Client Engagement, Relationship Management, or related leadership roles.

Closed listing

Pearson

Lead Specialist, Performance Marketing

Santa Fe, NM, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

Find open jobs More jobs with this employer

About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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About employer

More about this job

Skills

Search engine marketing
SEM
Leadership
Google Ads
Vendor management
Reporting
Workflow
Performance management
Forecasting
Collaboration
Team leadership
Analytical skills
Manage quantitative data
Web analytics
Google Analytics
Microsoft Excel
Communication skills
Presentation skills
Lead generation
Marketing mix
Data analysis
Problem solving
Attention to detail
Project management

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