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Added 2 mins ago
Business Operations Strategy & Planning Specialist Professional
HITACHI VANTARA LLC
United States
We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks – can…
Added 4 mins ago
EI
Lead Product Manager, Salesforce (Hybrid)
Enova International
Denver, CO
- $120,000 to $160,000 USD / year
We are currently seeking a highly capable and experienced Salesforce Product Manager to join our Product Management team. In this role, you will be responsible for overseeing the strategy,…
Added 5 mins ago
IT Program/Project Manager
YAGEO Jobs
Fort Lauderdale, FL
YAGEO Group / KEMET is seeking an IT Program/Project Manager in Fort Lauderdale, FL. The IT Program/Project Manager will work closely with stakeholders to plan, manage strategic projects,…
Added 7 mins ago
Informatics Manager - Risk Adjustment
Aetna Resources, LLC
Remote, United States
…develops financial and return-on-investment analyses, and uses data to forecast revenue impact and identify risks and opportunities. It partners with business, technical, and regional…
Added 7 mins ago
Partner Manager – Hyperscalers
UptimeAI
Remote, United States
Industrial facilities are rich in data but constrained by the expertise required to maintain and interpret it. As experienced engineers retire and operational complexity grows,…
Added 8 mins ago
M
Performance Marketing Manager
Mirage
New York, NY
- $100,000 to $160,000 USD / year
You’re comfortable managing a growing program, bringing structure as budget scale, new product features launch, and experiments run in parallel. You move quickly, care deeply about quality,…
Added 9 mins ago
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Front Office Assistant
Amplifon
Fort Worth, TX · FORT WORTH, TX
- $17.5 USD / hour
…through effective schedule management. Reporting to the Area Manager, you will act as a key pillar of our clinic team, helping people rediscover all the emotions of…
Added 10 mins ago
S
UGC Creator Manager
Study.com
Mountain View, CA
- $100,000 to $125,000 USD / year
The Creator Program Manager (UGC) will be responsible for making sure that Study.com’s customer voices are authentically integrated across multiple social media channels, as well as work…
Added 14 mins ago
EN
Property Claims Team Manager
Everest National Insurance Company
Warren, NJ · Atlanta, GA · Boston, MA · NY
- $156,000 to $225,000 USD / year
…Re Group, is looking for an experienced Property Claims Team Manager to join our Property Claims team to provide supervision to Claim Professionals and directly handle the largest, most…
Added 16 mins ago
Senior Manager, AMS Deal Desk
Zscaler
Remote, United States
…platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers…
Added 18 mins ago
Campaign Operations Specialist
LastPass
Remote, United States
You’ll report to the Senior Manager, Lifecycle and Campaign Operations, and work alongside a Campaign Operations Manager and a Lifecycle Marketing Manager. You’ll partner with Demand…
Added 18 mins ago
AC
Production Scheduler
Aston Carter
Santa Fe Springs, CA
- $36 to $40 USD / hour
Assist with inventory audits, ERP data accuracy, work order integrity, and corrective actions related to inventory or scheduling discrepancies.
Added 18 mins ago
Senior Demand Generation Marketing Manager – Integrated Campaigns
Datadog
NY · San Francisco, CA
Datadog is looking for an experienced Senior Demand Generation Marketing Manager – Integrated Campaigns to strategize and execute full-funnel campaigns for a portfolio of key products. You…
Added 20 mins ago
Clinical Laboratory Assistant
UT Health San Antonio Staff Positions
San Antonio, TX
Identify problems that may adversely affect test performance or reporting of test results and either must correct the problems or immediately notify the supervisor, manager or director.
Added 20 mins ago
Clinical Laboratory Assistant
UT Health San Antonio Staff Positions
San Antonio, TX
Identify problems that may adversely affect test performance or reporting of test results and either must correct the problems or immediately notify the supervisor, manager or director.
Added 21 mins ago
Senior Product Operations Engineer, Space
Anduril Industries
Costa Mesa, CA
This role is directly tied to an ongoing, funded program within Anduril’s Space Business Line. The program requires building and fielding a resilient, software-defined, distributed mesh…
Added 21 mins ago
Senior Manager, Counter Intrusion
Anduril Industries
Irvine, CA
…OS, an AI-powered operating system that turns thousands of data streams into a realtime, 3D command and control center. As the world enters an era of strategic competition, Anduril is…
Added 21 mins ago
Senior DevOps Engineer, Space
Anduril Industries
Costa Mesa, CA
This role is directly tied to an ongoing, funded program within Anduril’s Space Business Line. The program requires building and fielding a resilient, software-defined, distributed mesh…
Added 21 mins ago
BIM & Digital Delivery Manager
Arup
New York, NY · Houston, TX · Chicago, IL · Seattle, WA · Los Angeles, CA · Newark, NJ · San Francisco, CA · Dallas, TX · San Diego, CA · Boston, MA · Washington, DC
As a BIM & Digital Delivery Manager, you will provide technical and digital-delivery leadership across multidisciplinary building and infrastructure projects. You will work with engineers,…
Added 21 mins ago
Senior Tax Accountant
Samsara
Remote, United States
…on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and…
Added 22 mins ago
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Electrical Field Engineer
Actalent
Brownsville, TX
- $40 to $45 USD / hour
Assist with entering data into the job cost system and participate in reviewing cost reports with project team
Added 22 mins ago
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3D Printing Territory Sales Account Manager
GoEngineer
Rancho Cordova
- $70,000 to $170,000 USD / year
The GoEngineer Digital Manufacturing team is looking for a sales-driven, relationship-focused 3D Printing Sales Account Manager to join our growing organization and own revenue growth…
Added 24 mins ago
Sales Compensation Manager Systems and Analytics
Fivetran
Oakland, CA
We’re looking for a As the Manager of Sales Compensation Systems and Analytics, you’ll operate at the center of go-to-market execution - - owning the systems, data, and analytics that power…
Added 24 mins ago
Enterprise Demand Generation Lead - North America
Fivetran
Oakland, CA
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their…
Added 24 mins ago
Enterprise Demand Generation Lead - North America
Fivetran
Denver, CO
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Santa Fe, NM, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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More about this job

Skills

Search engine marketing
SEM
Leadership
Google Ads
Vendor management
Reporting
Workflow
Performance management
Forecasting
Collaboration
Team leadership
Analytical skills
Manage quantitative data
Web analytics
Google Analytics
Microsoft Excel
Communication skills
Presentation skills
Lead generation
Marketing mix
Data analysis
Problem solving
Attention to detail
Project management

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