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Added 4 mins ago
Senior Business and Financial Analyst
Sierra Management And Technologies Inc
Dahlgren, VA
Sierra Management and Technologies, Inc. (Sierra), provides unparalleled logistics and program management, cutting-edge software and IT system development, and innovative data science and…
Added 4 mins ago
Software Developer, Mid
Sierra Management And Technologies Inc
California, MD
Sierra Management and Technologies, Inc. (Sierra), provides unparalleled logistics and program management, cutting-edge software and IT system development, and innovative data science and…
Added 4 mins ago
Business and Financial Analyst/ Journeyman
Sierra Management And Technologies Inc
Dahlgren, VA
Sierra Management and Technologies, Inc. (Sierra), provides unparalleled logistics and program management, cutting-edge software and IT system development, and innovative data science and…
Added 4 mins ago
Senior Program Management Analyst
Sierra Management And Technologies Inc
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Performs critical program management, technical, or business analysis of major DoD acquisition systems and provides recommendations to ensure program success. Provides program analysis…
Added 6 mins ago
Mgr, Program, Headstart
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The Manager, Program, will perform as an administrator to develop, implement, and administer specific programs as directed. This is a quality assurance position.
Added 11 mins ago
Construction Operations Summer Intern
CRH
Knoxville, TN
Our 12-week summer internship program is designed to provide students with hands-on exposure to multiple areas of the construction materials and infrastructure industry. Interns will rotate…
Added 20 mins ago
CR
Waterfront Operations Manager
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- $80,000 to $95,000 USD / year
As our Waterfront Operations Manager, you will oversee approximately 160 waterfront installation and take-down projects annually while directing schedules, staffing, routing, equipment, and…
Added 24 mins ago
Area Manager, Devices and Services Physical Security
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…seeks a seasoned corporate security leader to serve as an Area Manager for Amazon Devices & Services (D&S) spaces primarily at West Coast sites and also across AMER. This position demands…
Added 25 mins ago
Business Development Specialist
PanEnergy Services, LP
Waltham, MA
Collaborate with cross-functional teams including Regulatory, Legal, Engineering, System Planning, Project Development, Economic Evaluation, Marketing, Contracts, and Commercial Operations…
Added 25 mins ago
Business Development Specialist
Enbridge Employee Services Inc
Waltham, MA
Collaborate with cross-functional teams including Regulatory, Legal, Engineering, System Planning, Project Development, Finance, and Commercial Operations to advance projects from concept…
Added 30 mins ago
Nurse Manager II, Emergency night shift (Downey
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…leaders and overseeing highly complex workstreams with large program impact; leading the development and implementation of plans, policies, and processes for data gathering, using relevant…
Added 39 mins ago
Laboratory Technician
University of Pittsburgh
Pittsburgh, PA
Acts as operational laboratory manager to oversee general day-to-day operations and ensure compliance with all applicable regulations and protocols. Evaluates new products, negotiates…
Added 42 mins ago
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Shipyard Project Manager
Aerotek
Honolulu, HI
- $38 to $60 USD / hour
Job Title: Project Manager Pre Planning & Vendor Execution
Added 43 mins ago
USPACOM Group Lead
The MITRE Corporation
Honolulu, HI
The GL is expected to work in partnership with the department manager, and Project Leaders at USPACOM, USARPAC, PACAF, and PACFLT to provide the best “MITRE” staff to related projects and…
Added 43 mins ago
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Business Systems Analyst (BSA)
Eliassen Group
Honolulu, HI
- $70 to $80 USD / hour
…organizational execution. This is not a traditional technical BSA or Project Manager role. The ideal candidate operates as a strategic generalist, helping create structure around…
Added 47 mins ago
Sr Program Specialist - Construction, Fire or BAS Background
Honeywell Technologies
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As a Sr. Construction Manager , you will be responsible for overseeing all aspects of multi-year, multisite national programs, managing teams to ensure project schedules, design, execution,…
Added 49 mins ago
Transportation Engineer Trainee
State of Connecticut
Newington, CT
…growth opportunities available: Transportation Engineer 3 (Project Engineer) and Transportation Supervising Engineer (Project Manager) with additional…
Added 49 mins ago
Fiscal/Operations Manager
State of Connecticut
Hartford, CT
The Connecticut State Library (CSL) is currently accepting applications for a Fiscal/Operations Manager (State Program Manager) in Hartford.
Added 51 mins ago
Meeting Manager
BCD
United States
…applicable jurisdictions in the US for the position of Meeting Manager is between $60,000 - $75,000. The actual pay depends on your skills, qualifications, experience, geographical…
Added 51 mins ago
Corporate Meetings and Events Sourcing & Service Delivery Manager
BCD
United States
…of Corporate Meetings and Events Sourcing & Service Delivery Manager is between $80,000 - $110,000. The actual pay depends on your skills, qualifications, experience, geographical location,…
Added 52 mins ago
TriStar JCB - Parts Advisor
JCB North America
Murfreesboro, TN
…and offering a highly competitive compensation and benefit program to ambitious candidates who possess the desire and mentality to excel at both the personal and professional levels.…
Added 52 mins ago
TriStar JCB - Parts Advisor
JCB North America
Murfreesboro, TN
…and offering a highly competitive compensation and benefit program to ambitious candidates who possess the desire and mentality to excel at both the personal and professional levels.…
Added 52 mins ago
TriStar JCB - Parts Advisor
JCB North America
Murfreesboro, TN
…and offering a highly competitive compensation and benefit program to ambitious candidates who possess the desire and mentality to excel at both the personal and professional levels.…
Added 53 mins ago
Digital Experience Optimization, Adoption & Effectiveness ( Digital Manager -US)
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Remote, United States
The Digital Manager manages end to end creation, execution and documentation of long term / multi-year business strategy and roadmaps.
Added 1 hour ago
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Architecture Project Manager
GPAC
Grand Rapids, MI
- $90,000 to $110,000 USD / year
…multidisciplinary architecture and design firm is seeking an Architecture Project Manager to join its team in the Grand Rapids, Michigan…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Des Moines, IA, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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