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Added 1 min ago
CH
Pharmacy Technician
CVS Health
Chicago, IL
- $17.05 USD / hour
As a new Pharmacy Technician, you are required to complete an extensive CVS Pharmacy Technician Training Program as well as satisfy all registration, licensing and certification…
Added 1 min ago
CH
Case Management Analyst - Field in Lake or DuPage County Illinois
CVS Health
Shorewood, IL · Addison, IL · Bartlett, IL · Carol Stream, IL · Elmhurst, IL · Wheaton, IL
- $21.1 to $44.99 USD / hour
Must reside in the state of Illinois in Lake or DuPage County Illinois · Must possess reliable transportation and be willing and able to travel up to 75% of the time
Added 1 min ago
CH
Pharmacy Technician
CVS Health
Liberty, MO
- $16.5 to $25 USD / hour
Once in role, Technicians are required to complete a rigorous company training program and satisfy all registration, licensing, and certification requirements according to their State’s…
Added 1 min ago
Case Manager - Registered Nurse (Remote - CST, Compact RN License)
CVS Health
Work at Home, KS · Work At Home, MO
You must have or be able to obtain a direct/hardwired internet connection to a modem/router within 7 feet of your computer and
Added 1 min ago
UG
MDM IT Project Manager, EDW
UnitedHealth Group
Schaumburg, IL
- $91,700 to $163,700 USD / year
area, you will be required to work in the office a minimum of four days per week
Added 1 min ago
Manager, Software Configuration
BSC
Rancho Cordova, CA · El Dorado Hills, CA · Lodi, CA
For most teams, this means coming into the office two days per week
Added 3 mins ago
Research Specialist, Clinical - SOM Med Pulmonary
UMB Staff
Baltimore, MD
…specialist in a clinical setting who is responsible for providing technical expertise to research programs and projects overseeing clinical research activities. The position develops,…
Added 3 mins ago
Quality Supervisor - Off Shift (Food Manufacturing)
CONAGRA
Hagerstown, MD
Reporting to the Quality Assurance Manager, you will lead quality and food safety activities onsite at our Hagerstown, Maryland manufacturing facility. You will guide the quality team,…
Added 3 mins ago
EV
Emergency Veterinary Assistant, Blood Bank
Ethos Veterinary Health
Asheville, NC
- $18 to $22 USD / hour
Full-Time | Day Shift, Sunday - Wednesday | Four 10-hour Shifts · Day shift schedule
Added 3 mins ago
Construction Project Manager (Heavy Civil/Bridge)
CEI Services
LAKELAND, FL · JACKSONVILLE, FL · MIAMI, FL · ORLANDO, FL · TAMPA, FL
Must have bridge, highway/roadwork, and DOT experience
Added 3 mins ago
Maintenance Supervisor (1211 - Richmond, Virginia)
Drucker and Falk LLC
Richmond, VA
The Service Manager/Maintenance Superintendent is responsible for the physical upkeep of the community and is under the direction of the Property Manager. He or she must maintain and…
Added 3 mins ago
HSE Manager
Waters Corporation
Goleta, CA
Waters Corporation is currently seeking a Environment, Health and Safety Site Manager to support research, laboratory and manufacturing efforts at our Santa Barbara, CA facility. The Site…
Added 3 mins ago
IS
Program Manager V
INSPYR Solutions
New York, NY
- $78 to $98 USD / hour
We are looking for a Program Manager V to lead quality, measurement, and operational improvement initiatives within a large-scale outsourced operation. This role requires a highly…
Added 3 mins ago
IS
Program Manager V
INSPYR Solutions
New York, NY
- $78 to $98 USD / hour
We are looking for a Program Manager V to lead quality, measurement, and operational improvement initiatives within a large-scale outsourced operation. This role requires a highly…
Added 3 mins ago
Software Engineering Manager, Avionics (Hybrid - Aguadilla, PR)
RTX
United States
Qualifications you must have:
Added 3 mins ago
Sr. DT PMO Program Manager (DPLC & AT/AI) (Hybrid)
RTX
United States
Qualifications You Must Have:
Added 3 mins ago
Associate Director, Supply Chain - Digital ERP COE (Remote)
RTX
Remote, United States
Qualifications You Must Have:
Added 3 mins ago
DT PMO Project Manager (DPLC & AT/AI)
RTX
United States
Qualifications You Must Have:
Added 3 mins ago
QC Engineering Manager
Greystar Management Services, LLC
Atlanta, GA · Orlando, FL · Ft. Lauderdale, FL · Tampa, FL · Jacksonville, FL
This role serves as a technical resource to Development and Construction teams, helping ensure projects meet quality, constructability, building code, accessibility, life safety, and…
Added 4 mins ago
MP
HR Manager
Menlo Park Fire Protection District (CA)
Menlo Park, CA
- $93.02 to $120.93 USD / hour
The Menlo Park Fire Protection District is seeking an experienced, collaborative, and motivated Human Resources Manager to join our team! This is a hands-on, working manager position…
Added 5 mins ago
Air Cargo General Manager - CID
Worldwide Flight Services, Inc.
Cddar Rapids, IA
Must have strong organizational skills, written and verbal communication skills
Added 5 mins ago
Maintenance Technician
ZRS MANAGEMENT LLC
Doral, FL
Must have valid driver's license with an acceptable driving record & proof of automobile insurance coverage
Added 5 mins ago
VU
Workforce Career Advisor
Vincennes University
Nashville, IN
- From $34,000 USD / year
…basis. Consult with the regional management team to provide technical assistance to individuals and groups involved with business, industry, social service agencies, schools, and other…
Added 5 mins ago
AA
Safety Manager
AIRGAS Airgas USA, LLC
Chicago, IL
- $105,000 to $120,000 USD / year
Airgas is Hiring for a Safety Manager in Chicago, IL!
Added 5 mins ago
AA
Lab Technician
AIRGAS Airgas USA, LLC
Ramsey, MN
- $28 to $35 USD / hour
The Lab Technician provides analytical and technical support for the production and certification of gas cylinders. This position is primarily responsible for the certification of candidate…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Des Moines, IA, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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Jobs in the United States