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Added 14 mins ago
AF
2027 Operations - Records Management Internship
Americans For The Arts
DC
- $18.4 USD / hour
The Ops team is led by a Chief Operations Officer (COO) and comprised of a vice president of people and culture and manager of operations and logistics. We are ready to support a summer…
Added 28 mins ago
Product Manager
Uber Freight
Chicago, IL · San Francisco, CA
…move across the globe. Logistics is an intricate physical and digital ecosystem where minutes and timing equate to millions of dollars. We are looking for entrepreneurial Product Managers…
Added 34 mins ago
Sr Manager, Analytics and AI
Panasonic
De Soto, KS
Do you want to join a team that's changing the world? Do you have a strong background as a Sr. Manager, Analytics and AI? Then we're looking for you! Check out the job description and apply…
Added 37 mins ago
VI
Program & Network Manager
Vizient, Inc.
Centennial, CO
- $31,533 USD / year
Proficiency with CRM platforms, digital collaboration tools, and program management resources.
Added 37 mins ago
DM
Groundskeeper - Park Avenue West
Dominium Management
Denver, CO
- $40,123 USD / year
…carpets, and laundry rooms, and replenishing supplies. Use a digital device to manage work orders, inspections, and documentation. Ensure a safe work environment, report hazards, and comply…
Added 43 mins ago
General Manager
Chipotle Mexican Grill
Richmond, IN
Direct our team members to deliver accurate and on-time digital orders
Added 43 mins ago
Assoc Director -Solution Delivery Management, Clinical Operations
Lilly
Indianapolis, IN
The Solution Manager for Clinical Operations serves as the technology delivery partner for one or more clinical solutions supporting key business capabilities across Lilly’s trials. Working…
Added 43 mins ago
EG
Product Manager, Team Digital Products
Eliassen Group
Indianapolis, IN
- $50 to $55 USD / hour
Our client is seeking a Product Manager to own the day-to-day digital product relationship with its teams, primarily supporting team websites, CMS platforms, and related digital…
Added 48 mins ago
WI
(USA) Licensed Vision Center Manager - Dual
Walmart Inc.
SC
- $39 to $52 USD / hour
…optometric supervision. Ensures the consistent use of manual and digital tools. Ensures the high-quality execution of frame adjustments, repairs, and final eyewear inspections (including…
Added 1 hour ago
Senior Digital Product Manager (Ecommerce)
GCI Communication Corp
Anchorage, AK · AK
GCI's Senior Digital Product Manager will lead the definition and delivery of the Digital product vision and roadmap, ensuring components and platforms work together to support a wholistic…
Added 1 hour ago
EG
Product Manager, Team Digital Products
Eliassen Group
Juneau, AK
- $50 to $55 USD / hour
Our client is seeking a Product Manager to own the day-to-day digital product relationship with its teams, primarily supporting team websites, CMS platforms, and related digital…
Added 1 hour ago
TI
Global Commodities Project Manager
Trimble Inc.
Westminster, CO
- $67,700 to $93,200 USD / year
Optimize Global Supply Chains and Cost Efficiency as our Global Commodities Project Manager!
Added 1 hour ago
VI
Senior Learning Partner
Vizient, Inc.
Centennial, CO
- $31,533 USD / year
Establish consistent onboarding processes, manager validation practices, and role-specific expectations to accelerate commercial readiness.
Added 1 hour ago
TM
Content Manager
The Miami Foundation
Miami, FL
- $72,000 to $92,000 USD / year
The Miami Foundation’s Content Manager serves as the writer and a strategic lead for the organization’s written content and storytelling efforts. The ideal candidate is an exceptional and…
Added 1 hour ago
Strategic Segment Proposal Engineer
ABB Inc
Southaven, MS
Added 1 hour ago
EG
Product Manager, Team Digital Products
Eliassen Group
Jackson, MS
- $50 to $55 USD / hour
Our client is seeking a Product Manager to own the day-to-day digital product relationship with its teams, primarily supporting team websites, CMS platforms, and related digital…
Added 1 hour ago
EG
Product Manager, Team Digital Products
Eliassen Group
Charleston, WV
- $50 to $55 USD / hour
Our client is seeking a Product Manager to own the day-to-day digital product relationship with its teams, primarily supporting team websites, CMS platforms, and related digital…
Added 1 hour ago
EG
Product Manager, Team Digital Products
Eliassen Group
Lincoln, NE
- $50 to $55 USD / hour
Our client is seeking a Product Manager to own the day-to-day digital product relationship with its teams, primarily supporting team websites, CMS platforms, and related digital…
Added 2 hours ago
MCU Offshore Project Manager
GE Vernova
Unspecified, MA
…exchanges on offshore wind turbines. As the Offshore MCU Project Manager, you'll take on a strategic leadership role overseeing the full lifecycle of heavy corrective maintenance projects -…
Added 2 hours ago
Deputy Operations Manager
Leidos
Concord, MA
Leidos is looking for an individual to work with the Operations Manager to support the U.S. Air Force Cloud One Architecture and Common Shared Services contract. This is an exciting…
Added 2 hours ago
Business Development Manager-USAF/USSF
CACI International
Concord, MA
CACI is seeking a highly driven, strategic, and results-oriented Business Development Manager to drive the next phase of growth within CACI’s Enterprise IT and Digital Solutions markets…
Added 2 hours ago
C
Customer Success Program Manager - Food
Carrier
Beverly, MA
- $79,000 to $158,000 USD / year
We are seeking a data driven, client facing Customer Success Food Program Manager to lead complex, high-value visibility programs across our global food industry vertical. As a part of…
Added 2 hours ago
A
Account Executive Boston
Audacy
Boston, MA
- $60,000 to $130,000 USD / year
Attention experienced and successful digital media sales professionals!
Added 2 hours ago
Senior Account Manager - Nuclear Services
GE Vernova
Unspecified, MA · Boston, MA
The Senior Account Manager - Nuclear Services is responsible for leading customer relationships, orders, commitments and customer strategy for the Steam Power Nuclear Services portfolio in…
Added 2 hours ago
EG
Product Manager, Team Digital Products
Eliassen Group
Boston, MA
- $50 to $55 USD / hour
Our client is seeking a Product Manager to own the day-to-day digital product relationship with its teams, primarily supporting team websites, CMS platforms, and related digital…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Des Moines, IA, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

Find open jobs More jobs with this employer

About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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