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Added 1 min ago
OO
Data Analyst
Office of the Director of National Intelligence
McLean, VA
- $121,785 to $158,322 USD / year
Conduct analytical research to identify trends, patterns, emerging risks, relationships, and anomalies relevant to program, policy, research, and operational assessments.
Added 10 mins ago
Supervisor, Operations
VXI GLOBAL SOLUTIONS LLC
United States
Exhibit the Culture of Performance and Core Values; Teamwork, Integrity, and Excellence by regularly applying as guiding principles in the decisions and actions chosen based on Reason,…
Added 10 mins ago
Supervisor, Operations
VXI GLOBAL SOLUTIONS LLC
United States
Exhibit the Culture of Performance and Core Values; Teamwork, Integrity, and Excellence by regularly applying as guiding principles in the decisions and actions chosen based on Reason,…
Added 29 mins ago
Assistant Director of Community Living
The Nemasket Group
Mattapoisett, MA
Position Summary: The Assistant Director of Community Living Division is responsible for the daily operational oversight of residential and independent living programs serving individuals…
Added 29 mins ago
CH
Pharmacy Technician (full time)
CVS Health
Orleans, MA
- Full-time
As a Technician, you will support the pharmacy team in delivering operational and service excellence within your store. Technicians are often the first point of contact to assist our…
Added 30 mins ago
WP
Senior Associate Brand Manager
Wellness Pet Company
Burlington, MA
- $101,600 to $148,300 USD / year
…the selected candidate-s professional background, experience, operational needs, and other considerations permitted by law. The full compensation details will be communicated upon…
Added 30 mins ago
Sr. Manager, Software Development, Elastic File System
Amazon
Boston, MA
Drive architectural excellence: Contribute to distributed systems design discussions, identify systemic risks and opportunities across the storage stack, and champion solutions that improve…
Added 34 mins ago
Specialist, Controls Engineer
Motrex LLC
Kansas City, MO
…productivity. This role will guide, design, spec, install, and program new automation investments and highlight high-potential investment areas. Reporting to the Engineering Manager, you…
Added 38 mins ago
Business Performance -Supply Chain Manufacturing Ops & AI Transformation Delivery - Senior Manager
EY
Jefferson City, MO
As a Senior Manager in Supply Chain Manufacturing, you will lead client-facing transformation programs across manufacturing strategy, operational excellence, plant performance, digital…
Added 38 mins ago
Business Performance -Supply Chain Manufacturing Ops & AI Transformation Delivery - Senior Manager
EY
Saint Louis, MO
As a Senior Manager in Supply Chain Manufacturing, you will lead client-facing transformation programs across manufacturing strategy, operational excellence, plant performance, digital…
Added 38 mins ago
Business Performance -Supply Chain Manufacturing Ops & AI Transformation Delivery - Senior Manager
EY
Kansas City, MO
As a Senior Manager in Supply Chain Manufacturing, you will lead client-facing transformation programs across manufacturing strategy, operational excellence, plant performance, digital…
Added 42 mins ago
BP
Customer Account Executive (Real-Time Trader and Scheduler)
Bonneville Power Administration
Portland, OR
- $66,505 to $125,378 USD / year
Lead Trading Floor Innovation & Operational Excellence Collaborate cross-functionally with legal, financial, and risk experts to refine trading playbooks, mentor incoming trading personnel,…
Added 42 mins ago
BP
Customer Account Executive (Real-Time Trader and Scheduler)
Bonneville Power Administration
Portland, OR
- $66,505 to $125,378 USD / year
Lead Trading Floor Innovation & Operational Excellence Collaborate cross-functionally with legal, financial, and risk experts to refine trading playbooks, mentor incoming trading personnel,…
Added 1 hour ago
PN
Plant Manager
Protenergy Natural Foods, Inc.
United States
- $154,700 to $232,100 USD / year
We are seeking a Plant Manager for our Cambridge, MD, facility, a leading manufacturer of quality aseptic products. This role is responsible for providing overall leadership and…
Added 1 hour ago
Advisor IT Service Owner
Enbridge Employee Services Inc
Remote, United States
At Enbridge, we are committed to delivering safe, reliable energy while advancing operational excellence, innovation, and sustainable growth. As an Advisor TIS Service Owner, you will play…
Added 1 hour ago
Beauty Services Manager
Canyon Ranch
Spicewood, TX
Maintain the highest standards of cleanliness, safety, and operational excellence by overseeing facility conditions, ensuring compliance with department procedures, and partnering with…
Added 1 hour ago
Practice Manager
Maimonides Medical Center
Brooklyn, NY
…largest independent teaching hospitals and home to centers of excellence in numerous specialties; Maimonides Midwood Community Hospital (formerly New York Community Hospital), a 130-bed…
Added 2 hours ago
Leadership Technical Program Manager II, Asset Reliability and Operations, Data Centers
Google
New York, NY · Council Bluffs, IA · Papillion, NE · New Albany, OH · The Dalles, OR · Sunnyvale, CA
…unique engineering challenges we face daily. As a Technical Program Manager at Google, you lead complex, multi-disciplinary engineering projects using your engineering expertise. You plan…
Added 2 hours ago
Vice President, Software Engineering
India: Mastercard Technology Private Limited
O'Fallon, MO
Champion engineering accountability for production health, incident reduction, and operational excellence.
Added 2 hours ago
Power & Hydrogen Solutions Technical Program Manager, Power & Hydrogen Solutions, GESA
Amazon.com Services LLC
Bellevue, WA
Amazon is seeking an experienced Technical Program Manager (TPM) to join our Global Engineering Services & Analytics (GESA) organization on the Power and Hydrogen Solutions team. In this…
Added 2 hours ago
AI
Part Sales Manager - Full Time
AutoZone, Inc.
Liberty, MO
- Full-time
…WOW! Customer Service while executing store operations with excellence. Under the Store Manager's guidance, MITs lead by example, demonstrating initiative and strong leadership. Through…
Added 2 hours ago
AI
Part Sales Manager - Part Time
AutoZone, Inc.
Farmington, MO
- Part-time
…WOW! Customer Service while executing store operations with excellence. Under the Store Manager's guidance, MITs lead by example, demonstrating initiative and strong leadership. Through…
Added 2 hours ago
CORPORATE EXECUTIVE CHEF - Eastern PA or New Jersey
Compass Group, North America
Jefferson City, MO
…leaders, and drive food quality, consistency, innovation, and operational excellence across the…
Added 2 hours ago
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Part Sales Manager - Part Time
AutoZone, Inc.
Perryville, MO
- Part-time
…WOW! Customer Service while executing store operations with excellence. Under the Store Manager's guidance, MITs lead by example, demonstrating initiative and strong leadership. Through…
Added 2 hours ago
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Part Sales Manager - Full Time
AutoZone, Inc.
Festus, MO
- Full-time
…WOW! Customer Service while executing store operations with excellence. Under the Store Manager's guidance, MITs lead by example, demonstrating initiative and strong leadership. Through…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Bismarck, ND, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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More about this job

Skills

Search engine marketing
SEM
Leadership
Google Ads
Vendor management
Reporting
Workflow
Performance management
Forecasting
Collaboration
Team leadership
Analytical skills
Manage quantitative data
Web analytics
Google Analytics
Microsoft Excel
Communication skills
Presentation skills
Lead generation
Marketing mix
Data analysis
Problem solving
Attention to detail
Project management

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