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Added 8 mins ago
C
Program Manager, EBMS
CBRE
Columbus, OH
- $105,000 to $115,000 USD / year
…education, training, and experience. The minimum salary for the Program Manager, EBMS position is $105,000 annually [or $50.48 per hour] and the maximum salary for the Program Manager, EBMS…
Added 8 mins ago
Agile Product Owner
Trinzic
Beavercreek Township, OH
This role supports enterprise modernization initiatives, software factories, advanced software-based testbeds, cloud transformation efforts, and mission applications that enable…
Added 9 mins ago
Mechanical Engineer - Heat and CBRN
Hunter Defense Technologies Inc
Geneva, OH
…under the guidance of senior engineers and the Engineering Manager, this role supports ongoing product development, prototype fabrication, system troubleshooting, and documentation. The…
Added 9 mins ago
Technical Delivery Manager - Digital Engineering
CVS Health
Remote, United States
…helping people live healthier lives. As a Technical Delivery Manager, you will use your management skills to lead large Digital initiatives across our Enterprise. This Manager should have…
Added 9 mins ago
Senior Engineering Section Manager - X-BAT & Advanced Design Engineering
GE Aerospace
Evendale, OH
Typically, a 2nd line manager with senior professional direct reports. Has the ability to attract and retain talent. Often manages medium to large teams. Developing expertise in own…
Added 9 mins ago
Lead Rotor Mechanical Design Engineer
GE Aerospace
Evendale, OH
…products. The Lead Engineer will own the design & development of advanced military products components. The engineer will be responsible for executing technical design tasks including…
Added 9 mins ago
Senior Program Specialist
Honeywell Technologies
Independence, OH
You will report directly to the Program Manager and work out of our Independence, OH location on a Hybrid work schedule.
Added 10 mins ago
Program Manager II
Oasis Systems, Inc.
Dayton, OH
Overview Journeyman Program Manager LOCATION: Wright Patterson AFB, Dayton, OH JOB STATUS: Full-time CLEARANCE: Active Secret Clearance TRAVEL: 10% Astrion has an exciting new opportunity…
Added 10 mins ago
Assistant Nurse Manager - Inpatient Pediatric Rehab
Cleveland Clinic
Cleveland, OH
Cleveland Clinic Children's Hospital for Rehabilitation has a family-centered pediatric inpatient rehabilitation program that provides care and rehabilitation to patients ranging from…
Added 11 mins ago
Specialty Representative/ Senior Specialty Representative – Bone Health - Columbus, OH (Overlay)
Amgen
Columbus, OH
…strategy and promoting Amgen products as led by the District…
Added 11 mins ago
Clinic Manager
Hanger Prosthetics & Orthotics, Inc.
Columbus, OH
Clinic Manager Job ID 2026-31915 # Positions 1 Job Location US-OH-Columbus Telecommute Location-Specific Position FT/PT Full-Time Category Clinicians | Clinical Extenders Why Us? With a…
Added 18 mins ago
Systems Engineering Section Manager 2
CORP-Corporate Office
United States
Northrop Grumman Aerospace Systems has an opening for a System Engineering Section Manager on the STRIKE program to join our team of qualified individuals. This position will be located in…
Added 24 mins ago
Senior Project Manager
Jobgether
Remote, United States
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Project Manager based in the United States.
Added 25 mins ago
RN (Registered Nurse) STEPDOWN
UHS
WEST PALM BEACH, FL
…itself on its continued commitment to remain on the forefront of advanced technologies and expand programs and services to meet the needs of the growing community it…
Added 25 mins ago
U
Case Manager (RN/LIC) / Case Management / Full Time / Day
UHS
AMARILLO, TX
- Full-time
…offer the ideal combination of traditional values and the most advanced technologies in healthcare, plus the conveniences of big city living in a friendly, smaller-town atmosphere. From the…
Added 25 mins ago
U
Case Manager (RN/LIC) / Case Management / Full Time / Day
UHS
AMARILLO, TX
- Full-time
…offer the ideal combination of traditional values and the most advanced technologies in healthcare, plus the conveniences of big city living in a friendly, smaller-town atmosphere. From the…
Added 26 mins ago
TECH - MH/BH (NO DEGREE)
UHS
MADERA, CA
…This brand new, 128-bed facility will provide high-quality and advanced behavioral health services to residents and visitors in the Central Valley. The new hospital will employ more than…
Added 26 mins ago
Food Service Worker / Dietary / FT / Varied
UHS
AMARILLO, TX
…offer the ideal combination of traditional values and the most advanced technologies in healthcare, plus the conveniences of big city living in a friendly, smaller-town atmosphere. From the…
Added 27 mins ago
Certified Medical Assistant (CMA) - Maternal Fetal Medicine - Smyrna/Marietta/Douglasville
Wellstar Medical Group, LLC
United States
Supervisor, Nurse Supervisor and/or Office Manager. Recognizes patient's needs and symptoms in
Added 29 mins ago
U
Registered Nurse Case Manager Full-Time Days MMH
UHS
BRADENTON, FL
- Full-time
The 295-bed hospital with over 800 physicians, residents and allied health professionals, offers advanced healthcare services in a caring and compassionate environment. Services include…
Added 29 mins ago
Registered Nurse (RN) ICU
UHS
WEST PALM BEACH, FL
…itself on its continued commitment to remain on the forefront of advanced technologies and expand programs and services to meet the needs of the growing community it…
Added 29 mins ago
RN (Registered Nurse) STEPDOWN
UHS
WEST PALM BEACH, FL
…itself on its continued commitment to remain on the forefront of advanced technologies and expand programs and services to meet the needs of the growing community it…
Added 29 mins ago
Registered Nurse (RN) ICU
UHS
WEST PALM BEACH, FL
…itself on its continued commitment to remain on the forefront of advanced technologies and expand programs and services to meet the needs of the growing community it…
Added 39 mins ago
M
Senior Federal Program Manager
Microsoft
DC · Washington, DC · Washington
- $101,800 to $207,600 USD / year
Microsoft is seeking a Senior Federal Program Manager (Individual Contributor) - US Federal Civilian. As a program manager, you will:
Added 56 mins ago
J
IT Investment & Economic Business Case Project Manager
Jobgether
Remote, United States
- $115,500 to $180,525 USD / year
The IT Investment & Economic Business Case Project Manager will lead the development, analysis, and governance of business cases supporting strategic technology investments within a…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Bismarck, ND, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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About employer

More about this job

Skills

Search engine marketing
SEM
Leadership
Google Ads
Vendor management
Reporting
Workflow
Performance management
Forecasting
Collaboration
Team leadership
Analytical skills
Manage quantitative data
Web analytics
Google Analytics
Microsoft Excel
Communication skills
Presentation skills
Lead generation
Marketing mix
Data analysis
Problem solving
Attention to detail
Project management

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