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Added 1 min ago
GH
Physician Assistant
Genesis Healthcare
Franklin, NH
- $112,320 to $133,120 USD / year
The base salary range for this position is $112,320 - $133,120 / year, in addition to our no-cap incentive compensation bonus program.
Added 1 min ago
GH
Nurse Practitioner
Genesis Healthcare
Franklin, NH
- $112,320 to $133,120 USD / year
The base salary range for this position is $112,320 - $133,120 / year, in addition to our no-cap incentive compensation bonus program.
Added 1 min ago
Engineering Training Manager - Hybrid
BAE Systems
Hudson, NH
The Electronic Systems (ES) Sector s Engineering Training Manager oversees the acquisition, training, development, and retention of over 5,000 engineers to meet the critical needs of our…
Added 1 min ago
Lead Specialist, Performance Marketing
Pearson
Concord, NH
This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead
Added 1 min ago
O
Commercial Technical Program Manager
Oracle
Concord, NH
- $126,200 to $264,100 USD / year
Oracle is seeking an experienced Commercial Technical Program Manager (IC5) to support one of our most strategic global customers.
Added 1 min ago
AT
Senior Technical Program Manager
Akamai Technologies, Inc.
Concord, NH
- $119,600 to $215,400 USD / year
As a Senior Technical Program Manager, you will require technical understanding of AI/ML systems, exceptional organizational and program management skills, and proven experience leading…
Added 1 min ago
Technical Program Manager - Child Safety (Legal)
Meta
Concord, NH
…Investigations organization is looking for an experienced Technical Program Manager who has experience applying technical expertise and organizational skills to drive execution of child…
Added 1 min ago
EG
Operations - Process Manager - Sr
Eliassen Group
Concord, NH
- $55 to $65 USD / hour
Our client seeks a senior process manager to lead Script Governance to ensure Intent = Execution for internal and legacy backbook scripts from a recent acquisition. The role will coordinate…
Added 1 min ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Concord, NH
- $70 to $80 USD / hour
Our client is seeking a highly proactive and versatile Business Systems Analyst (BSA) to support senior leadership and cross-functional teams with strategic planning, portfolio operations,…
Added 9 mins ago
Senior Analyst, Merchandise Accounts Payable
CVS Health
Woonsocket, RI
The Senior Merchandise Payable's Analyst will be responsible for ensuring that the merchandise payables team which is located offshore performs timely processing of merchandise invoices and…
Added 9 mins ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Providence, RI
- $70 to $80 USD / hour
Our client is seeking a highly proactive and versatile Business Systems Analyst (BSA) to support senior leadership and cross-functional teams with strategic planning, portfolio operations,…
Added 16 mins ago
Analyst, Sr
Entergy
New Orleans, LA
…consultation, and innovation. Working under the direction of the Manager, Employee Experience Business Solutions, this role translates strategic recommendations into actionable solutions,…
Added 16 mins ago
Senior Counsel or Assistant General Counsel (Real Estate)
Entergy
New Orleans, LA
Job Title: Senior Counsel or Assistant General Counsel (Real Estate)
Added 16 mins ago
EG
Operations - Process Manager - Sr
Eliassen Group
Baton Rouge, LA
- $55 to $65 USD / hour
Our client seeks a senior process manager to lead Script Governance to ensure Intent = Execution for internal and legacy backbook scripts from a recent acquisition. The role will coordinate…
Added 16 mins ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Baton Rouge, LA
- $70 to $80 USD / hour
Our client is seeking a highly proactive and versatile Business Systems Analyst (BSA) to support senior leadership and cross-functional teams with strategic planning, portfolio operations,…
Added 23 mins ago
[US] HW Project Manager
EdgeCortix
Remote, United States
EdgeCortix seeks to hire a HardWare (HW) Project Manager to join our US based team and coordinate the development, production, and lifecycle of our AI Accelerator HW products which include…
Added 28 mins ago
Implementation Manager
Standard Metrics
Remote, United States
Serve as the lead point of contact and escalation owner for strategic and complex deployments, building trusted relationships with senior stakeholders at our customers
Added 29 mins ago
Principal Program Manager - GBSG Commercial Operations, US GTM
Intuit
Mountain View, CA
As a Principal Program Manager, you will sit at the center of Commercial Operations, the connective tissue driving execution across the commercial organization. You'll own the program…
Added 35 mins ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Santa Fe, NM
- $70 to $80 USD / hour
Our client is seeking a highly proactive and versatile Business Systems Analyst (BSA) to support senior leadership and cross-functional teams with strategic planning, portfolio operations,…
Added 42 mins ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Des Moines, IA
- $70 to $80 USD / hour
Our client is seeking a highly proactive and versatile Business Systems Analyst (BSA) to support senior leadership and cross-functional teams with strategic planning, portfolio operations,…
Added 42 mins ago
A
Senior Clinical Trial Manager
Actalent
South San Francisco, CA
- $100 to $125 USD / hour
Job Title: Sr Clinical Trial ManagerJob DescriptionThe Sr Clinical Trial Manager leads the planning, start-up, execution, and close-out of global clinical trials, with a strong focus on…
Added 46 mins ago
UG
Senior Product Manager
UnitedHealth Group
Eden Prairie, MN
- $91,700 to $163,700 USD / year
…enablement that power operational and customer insights. The Senior Technical Product Manager will serve as a delivery-focused product partner/owner for one or more Agile teams within the…
Added 49 mins ago
SI
Real Estate Strategic Initiatives Senior Manager
Salesforce, Inc.
CA · IL · NY
- $143,400 to $236,700 USD / year
The REWS Strategic Initiatives Sr. Manager will be a key member of the Strategic Initiatives team within REWS, focused on Strategic Initiatives within REWS and cross functionally within the…
Added 49 mins ago
SI
Workplace Innovation Pilots, Manager
Salesforce, Inc.
IL · CA
- $117,400 to $193,700 USD / year
…identify dependencies, surface risks, and escalate decisions to program sponsors when…
Added 49 mins ago
SI
Product Marketing Sr Manager – Sales Enablement (Customer Zero)
Salesforce, Inc.
WA · IL · IN
- $770,000 to $880,000 USD / year
We are seeking a Product Marketing Sr Manager – Sales Enablement to lead cross-functional partnerships and the development and activation of field-facing content for the Customer Zero…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Tallahassee, FL, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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About employer

More about this job

Skills

Search engine marketing
SEM
Leadership
Google Ads
Vendor management
Reporting
Workflow
Performance management
Forecasting
Collaboration
Team leadership
Analytical skills
Manage quantitative data
Web analytics
Google Analytics
Microsoft Excel
Communication skills
Presentation skills
Lead generation
Marketing mix
Data analysis
Problem solving
Attention to detail
Project management

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