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Added 3 mins ago
CF
IT Program Manager (DataMgt)
Centers for Medicare & Medicaid Services
Farmington Hills, MI
- $117,402 to $152,625 USD / year
Lead complex data management efforts, overseeing data storage, modeling, and warehousing systems to resolve critical agency data integration issues. | Perform advanced data science analyses…
Added 3 mins ago
FT
General Engineer - Direct Hire - SME - BIL
Federal Transit Administration
Chicago, IL
- $83,482 to $158,322 USD / year
…may be advertised at the GS-11 through GS-13 grade levels to support the Federal Transit Administration’s (FTA) Region 5 Office of Program Management and Project…
Added 3 mins ago
VH
Acquisition & Utilization Specialist
Veterans Health Administration
McClellan, CA
- $68,419 to $107,620 USD / year
…critical clinical and healthcare services, product acquisition and support services required by project managers, program managers, upper management, and stakeholders on all aspects of…
Added 3 mins ago
AM
GENERAL ENGINEER
Air Mobility Command
Scott AFB, IL
- $128,967 to $167,663 USD / year
The primary purpose of this position is to serve as the AMC Program Manager reporting directly to the Air Mobility Command Chief of Staff (General Officer) for renovation of facilities and…
Added 5 mins ago
UA
Program Analyst
U.S. Army Corps of Engineers
Galveston, TX
- $103,225 to $134,195 USD / year
About the Position: This position is with the US Army Corps of Engineers, Galveston District, Programs and Project Management Division, Program Management Branch located in Galveston,…
Added 5 mins ago
VH
Biomedical Engineer
Veterans Health Administration
Chesapeake, VA · Hampton County, VA
- $61,008 to $140,686 USD / year
Serves as a Biomedical Engineer (BME) within a Healthcare Technology Management (HTM) department at a VA facility. Works in support of the medical equipment management program. In addition…
Added 5 mins ago
AN
SUPERVISORY FACILITY OPERATIONS SPECIALIST
Air National Guard Units
Camp Murray, WA
- $83,935 to $109,122 USD / year
…and state accounting personnel. Through the application of management principles, incumbent interviews applicants, selects employees, and promotes good working conditions. Determines the…
Added 5 mins ago
UF
FISH AND WILDLIFE BIOLOGIST
U.S. Fish and Wildlife Service
Charleston, SC
- $74,678 to $97,087 USD / year
Prepares management plans adequate to ensure preservation, protection, and enhancement of fish and wildlife habitat on project sites. This requires coordination with other experts and…
Added 5 mins ago
UA
Natural Resource Specialist (Ranger)
U.S. Army Corps of Engineers
Addicks, TX
- $46,979 to $92,541 USD / year
…(1) Preparing documents pertaining to leasing and managing project lands.; (2) Developing and implementing short and/or long range planning documents, operation management plans for…
Added 8 mins ago
AF
SUPERVISORY COMMUNITY PLANNER
Air Force Special Operations Command
Cannon AFB, NM
- $106,437 to $138,370 USD / year
…systems. Examples of specialized experience includes providing management oversight for activities assigned to the Portfolio Optimization Element of the Engineering Flight, Civil…
Added 8 mins ago
DO
IT SPECIALIST (INFOSEC)
Department of the Air Force
Peterson AFB, CO
- $109,246 to $142,022 USD / year
Provides guidance to the test and evaluation community, and the program community for the completion of engineering, development, and sustainment activities in support of verification of…
Added 8 mins ago
UA
Forester
U.S. Army Corps of Engineers
Cartersville, GA
- $78,972 to $102,669 USD / year
About the Position: Will serve as the Project Forester for Mobile Operations Division Allatoona Project Management officeDuties
Added 8 mins ago
US
INSTRUCTIONAL SYSTEMS SPECIALIST
United States Space Force
Buckley AFB, CO
- $99,800 to $129,742 USD / year
…extensions of instructional materials for specialty areas or career management fields which are complicated by factors such as changing situations or educational developments resulting in…
Added 9 mins ago
Government and Infrastructure - HR Transformation - People Consulting - Senior
EY
Jefferson City, MO
…experience, including prior work with a Big Four firm, global management consultancy, niche consultancy or large-scale transformation…
Added 9 mins ago
Mid Career Spaceflight Hardware Propulsion Engineer
Amentum
Houston, TX
Coordinate technical activities with NASA program and project offices, spacecraft organizations, suppliers, prime contractors, sub-tier contractors, and international partners.
Added 9 mins ago
Mid Career Spaceflight Hardware Propulsion Engineer
Amentum
Houston, TX
Coordinate technical activities with NASA program and project offices, spacecraft organizations, suppliers, prime contractors, sub-tier contractors, and international partners.
Added 9 mins ago
Fracture Control Engineer
Amentum
Houston, TX
…parts, coordination of no-destructive evaluation (NDE), and support of design, test, and qualification campaigns across the…
Added 9 mins ago
Early Career Spaceflight Hardware Propulsion Engineer
Amentum
Houston, TX
Support the design and analysis of propulsion-system components and assemblies.
Added 9 mins ago
Early Career Spaceflight Hardware Propulsion Engineer
Amentum
Houston, TX
Support the design and analysis of propulsion-system components and assemblies.
Added 11 mins ago
G
Mechanical Project Manager
GPAC
Brentwood, TN
- $90,000 to $130,000 USD / year
…facilities services firm is seeking experienced Mechanical Project Managers to support large-scale commercial and industrial…
Added 11 mins ago
G
Mechanical Project Manager
GPAC
Nashville, TN
- $90,000 to $130,000 USD / year
…facilities services firm is seeking experienced Mechanical Project Managers to support large-scale commercial and industrial…
Added 11 mins ago
G
Mechanical Project Manager
GPAC
Franklin, TN
- $90,000 to $130,000 USD / year
…facilities services firm is seeking experienced Mechanical Project Managers to support large-scale commercial and industrial…
Added 11 mins ago
FA
Program Analyst
Federal Acquisition Service
Boston, MA · Atlanta, GA · San Francisco, CA · Chicago, IL · Lakewood, CO · Tacoma, WA · Washington, DC · New York, NY · Philadelphia, PA · Kansas City, MO · Fort Worth, TX
- $108,173 to $172,980 USD / year
Serves as an expert program analyst and technical advisor to management on assigned program activities such as category management, program management, business management including…
Added 11 mins ago
VH
Biologist - Research
Veterans Health Administration
Dayton, OH
- $110,401 to $143,523 USD / year
Collaborates with and supports (including project management) Research Service and affiliated investigators as they examine healthcare delivery data and work to translate evidence into…
Added 11 mins ago
VH
Program Support Assistant
Veterans Health Administration
Martinsburg, WV
- $57,736 to $75,059 USD / year
Perform work related to office administration including issues related to budgeting, supply management and purchasing, personnel administration, time keeping, data processing, project…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Tallahassee, FL, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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More about this job

Skills

Search engine marketing
SEM
Leadership
Google Ads
Vendor management
Reporting
Workflow
Performance management
Forecasting
Collaboration
Team leadership
Analytical skills
Manage quantitative data
Web analytics
Google Analytics
Microsoft Excel
Communication skills
Presentation skills
Lead generation
Marketing mix
Data analysis
Problem solving
Attention to detail
Project management

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