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Added 4 mins ago
SA
Manager - Business Analytics (Production Operations Support)
San Antonio Water System
San Antonio, TX
- $101,254 to $181,314 USD / year
JOB SUMMARYThe Manager – Business Analytics is responsible for the development and management of Customer Service performance metrics and operational analytics that will translate raw data…
Added 6 mins ago
Technical Program Manager III, AI Product Growth, Google Ads
Google
Mountain View, CA
…whether down the street or across the globe. As a Technical Program Manager at Google, you’ll use your technical expertise to lead complex, multi-disciplinary projects from start to finish.…
Added 6 mins ago
Technical Program Manager, Neutral Atoms, Quantum AI
Google
Boulder, CO
…whether down the street or across the globe. As a Technical Program Manager at Google, you’ll use your technical expertise to lead complex, multi-disciplinary projects from start to finish.…
Added 7 mins ago
Territory Executive - Illinois
PagerDuty
Cheyenne, WY
Experience applying MEDDICC and Command of the Message (COM) methodologies in complex sales cycles.
Added 7 mins ago
AT
Senior Technical Program Manager
Akamai Technologies, Inc.
Cheyenne, WY
- $119,600 to $215,400 USD / year
As a Senior Technical Program Manager, you will require technical understanding of AI/ML systems, exceptional organizational and program management skills, and proven experience leading…
Added 7 mins ago
Senior Broker Relationship Manager - Small Commercial
Travelers Insurance Company
Cheyenne, WY
…employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive…
Added 7 mins ago
Branch Manager Rock Springs
Wells Fargo
ROCK SPRINGS, WY
Your onboarding starts with participation in the Branch Manager Readiness Program which is intended to offer a structured and supportive transition into leadership at Wells Fargo.…
Added 7 mins ago
Senior Proposal Manager
Maximus
Cheyenne, WY
Maximus is thrilled to announce an opportunity for a Senior Proposal Manager. The primary responsibility of this role is to lead cross‑functional proposal teams, including collaboration…
Added 7 mins ago
C
Delivery Manager, Healthcare Payer
Cognizant
Cheyenne, WY
- $130,000 to $153,000 USD / year
As a Delivery Manager Healthcare Payer you will make an impact by leading complex healthcare payer transformation programs through platform implementation, modernization, migration, and…
Added 7 mins ago
C
Test Analyst - QNXT
Cognizant
Cheyenne, WY
- $70,000 to $92,000 USD / year
…In this role, you will design detailed test scenarios, run complex SQL queries for backend validation, manage defect resolution, and perform root-cause analytics to ensure high-quality…
Added 7 mins ago
Principal Portfolio Manager, Infrastructure Development
Meta
Cheyenne, WY
…Infrastructure team is seeking an experienced Principal Portfolio Manager to serve as the operational backbone of our Energy Infrastructure Investments pillar. This individual will be…
Added 7 mins ago
EG
Business Systems Analyst (BSA)
Eliassen Group
Cheyenne, WY
- $70 to $80 USD / hour
…execution. This is not a traditional technical BSA or Project Manager role. The ideal candidate operates as a strategic generalist, helping create structure around priorities, connect…
Added 12 mins ago
M
Business Strategy Manager - AI-First Operating Model
Microsoft
United States
- $106,400 to $222,600 USD / year
As a Business Strategy Manager for the AI-First Operating Model team, you will help reimagine how MCAPS Core operates in the future – how we deliver outcomes through agentic workflows, what…
Added 12 mins ago
M
Principal Product Manager
Microsoft
WA · CA · Redmond, WA · Mountain View, CA · Redmond · Mountain View
- $142,800 to $304,200 USD / year
As a Principal Product Manager on the M365 AIOps team,
Added 12 mins ago
M
Principal Technical Program Manager
Microsoft
United States
- $142,800 to $304,200 USD / year
We are looking for a Principal Technical Program Manager to connect enterprise customer needs, field insights, and engineering execution across Microsoft's security portfolio. You will lead…
Added 12 mins ago
M
Senior Hardware Engineer
Microsoft
WA · CA · OR · Redmond, WA · Mountain View, CA · Hillsboro, OR · Redmond · Mountain View · Hillsboro
- $119,800 to $261,000 USD / year
The SPPO (SCHIE Product and Procurement Optimization) team is seeking a Senior Hardware Engineer, Technical Program Manager to drive complex hardware initiatives. This role requires a…
Added 18 mins ago
Human Resources Technology Consultant
Regions Bank
Birmingham, AL · Charlotte, NC · Atlanta, GA
Solves complex problems and takes a new perspective on existing and/or innovative solutions - effectively leveraging internal and external resources when needed
Added 20 mins ago
G
QA/QC Manager - Federal Construction
GPAC
Texas
- $150,000 to $180,000 USD / year
…construction projects throughout the US. This is part of a long-term program with major projects already in the pipeline, offering the opportunity to transition to additional assignments…
Added 21 mins ago
UO
HR Generalist
University of Montana (UM), Helena College, and UM Western
Missoula, MT
- $22 USD / hour
Highly developed verbal and written communication skills, including the ability to effectively communicate complex information.
Added 26 mins ago
Technical Project Manager III
Blue Origin LLC
Kent, WA
…managing budgets, schedules, work breakdown structure, and program plans to ensure products are delivered to meet program needs. With your help we will quantitatively manage our scope by…
Added 26 mins ago
UB
Sr Director Risk Management EH&S
Ulta Beauty, Inc.
Bolingbrook, IL
- $208,000 to $275,000 USD / year
Lead the Claims Management program through a claims manager, setting strategy, performance expectations, controls, and resourcing to deliver strong outcomes across a large multi-site…
Added 29 mins ago
Sr. Technical Product Manager
Keysight Technologies, Inc.
Calabasas, CA · Santa Clara, CA
Keysight is a mission-critical design enablement partner for organizations solving the world’s most complex engineering challenges. With deep engineering expertise and leading design,…
Added 32 mins ago
Agile Product Owner
Trinzic
Beavercreek Township, OH
…moment and help shape the future of a company built to tackle complex challenges and make a meaningful…
Added 32 mins ago
Senior Business Development Manager
Trinzic
Beavercreek Township, OH
The Senior Business Development Manager will serve as the Capture lead within KBR’s business development organization. Customers include a broad selection of United States Air Force and…
Added 32 mins ago
Technical Delivery Manager - Digital Engineering
CVS Health
Remote, United States
…Currently we are hiring a dynamic and driven Technical Delivery Manager - Digital Engineering to lead cross-functional engineering teams tasked with creating best in class experiences…

Closed listing

Pearson

Lead Specialist, Performance Marketing

Tallahassee, FL, United States

The minimum full-time salary range is between $90,000 - $190,000.

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

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Original job description

Archived listing. The details below describe a past opening.

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

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About employer

More about this job

Skills

Search engine marketing
SEM
Leadership
Google Ads
Vendor management
Reporting
Workflow
Performance management
Forecasting
Collaboration
Team leadership
Analytical skills
Manage quantitative data
Web analytics
Google Analytics
Microsoft Excel
Communication skills
Presentation skills
Lead generation
Marketing mix
Data analysis
Problem solving
Attention to detail
Project management

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