Find work in the United States.

A simpler way to find your next job.

Jobs in the United States

25+ jobs

Save this search

Added 2 mins ago
Lead Specialist, Performance Marketing
Pearson
Montpelier, VT
This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead
Added 2 mins ago
Technical Writer (Remote)
GovCIO
Montpelier, VT
Learning & Development platform, to include certification preparation content
Added 2 mins ago
Senior Procurement Administrator (Remote)
GovCIO
Montpelier, VT
Learning & Development platform, to include certification preparation content
Added 2 mins ago
Field Service Technician
GovCIO
Montpelier, VT
…network engineers, cybersecurity personnel, logistics teams, and program management, the Field Support Technician performs hands-on installation and configuration, troubleshooting, testing,…
Added 2 mins ago
Marketing Manager
Wolters Kluwer
Montpelier, VT
Under general direction, responsible for the development, planning and implementation of marketing programs or projects that support organizational marketing objectives. Works individually…
Added 2 mins ago
Communications Manager, Long Form Editorial
Meta
Montpelier, VT
…federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine…
Added 2 mins ago
Manager, Partnership Management
Pearson
Montpelier, VT
…customers are prepared, informed, and positioned for success. The Manager is accountable for program performance, customer satisfaction, operational execution, and achievement of cost,…
Added 2 mins ago
Technical Program Manager - Child Safety (Legal)
Meta
Montpelier, VT
…Investigations organization is looking for an experienced Technical Program Manager who has experience applying technical expertise and organizational skills to drive execution of child…
Added 2 mins ago
Net Zero Manager, Supplier Clean Energy
Meta
Montpelier, VT
Net Zero Manager, Supplier Clean Energy Responsibilities:
Added 4 mins ago
MS
Senior Security Supervisor-Security Department-Harlem Health Center-Full Time/Days
Mount Sinai Health Systems
Manhattan, NY
- $65,193 to $97,790 USD / year
- Full-time
Evaluates the effectiveness of assignments and the training needs of Security personnel. Reports any deficiencies to the Director of Security or Security Operations Manager.
Added 6 mins ago
OFFICE MANAGER @ TRANSPORTATION, 8 HRS, CONT.
Spokane Public Schools
Spokane, WA
As a Spokane Public Schools staff member, you'll uphold our commitment to creating a loving and collaborative learning community where all students belong and thrive. We are looking for…
Added 8 mins ago
General Manager(05000) - 320 E Cass Street
Domino's
Tampa, FL
…Managers to be trained and certified through our unique Management Development Program. If you have limited experience, this program will teach you everything you need to learn to become a…
Added 9 mins ago
CD Prevention Specialist
Nooksack Indian Tribe
Everson, WA
Reports To: Chemical Dependency Program Manager
Added 9 mins ago
General Manager(03172) - 5750 SW 75th Ct Ste 40
Domino's
Gainesville, FL
…Managers to be trained and certified through our unique Management Development Program. If you have limited experience, this program will teach you everything you need to learn to become a…
Added 10 mins ago
Assistant Manager(05144) - 1820 Dunlawton Ave
Domino's
Port Orange, FL
…Managers to be trained and certified through our unique Management Development Program. If you have limited experience, this program will teach you everything you need to learn to become a…
Added 10 mins ago
General Manager(05142) - 933 beville rd
Domino's
South Daytona, FL
…Managers to be trained and certified through our unique Management Development Program. If you have limited experience, this program will teach you everything you need to learn to become a…
Added 13 mins ago
A
Associate District Sales Manager | Lyric HCM
ADP
Nj Home Office, NJ
- $62,700 to $124,700 USD / year
ADP is hiring an Associate District Sales Manager | Lyric HCM
Added 13 mins ago
ZT
Quality Control Laboratory Technician, Support I
Zebra Technologies
Morris Plains, NJ
- $23 USD / hour
…We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and…
Added 13 mins ago
TC
Manager, Learning & Development
Turner Construction Company
Saddle Brook, NJ
- $15.92 USD / hour
Lead the strategy for knowledge, learning and capability-building for SourceBlue staff. This role leads strategy for knowledge growth and skills improvement. They coordinate learning needs…
Added 13 mins ago
A
Retirement Services District Manager
ADP
Cranbury, NJ
- $50,100 to $99,800 USD / year
Are you looking for continuous learning and the opportunity to invest in yourself?
Added 13 mins ago
Audit Manager II (US)
TD Bank
Mount Laurel, NJ
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 13 mins ago
Audit Manager II - Liquidity/Credit Risk
TD Bank
Mount Laurel, NJ
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 13 mins ago
Lead Specialist, Performance Marketing
Pearson
Trenton, NJ
This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead
Added 13 mins ago
Manager, Partnership Management
Pearson
Trenton, NJ
…customers are prepared, informed, and positioned for success. The Manager is accountable for program performance, customer satisfaction, operational execution, and achievement of cost,…
Added 23 mins ago
Commissioning Manager
Skanska USA
Hillsboro, OR
The Commissioning Manager leads and owns the commissioning (CX) program across all five levels for mission-critical facilities, primarily data centers. This role requires deep technical…

Pearson

Lead Specialist, Performance Marketing

Trenton, NJ, United States

The minimum full-time salary range is between $90,000 - $190,000.

Apply About employer

Applications open in a new tab.

Job details

Pay: The minimum full-time salary range is between $90,000 - $190,000.
Experience: 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Posting language: English
Posted: Aug 7, 2026

Original job description

Job Title - Lead Specialist, Performance Marketing

This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead

Position Summary

We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.

Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.

Key Responsibilities

Search Strategy & Execution

Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management

Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
Review agency recommendations and validate strategic and tactical decisions using performance data.
Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation

Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management

Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration

Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications

Required

7+ years of hands-on experience managing Paid Search (SEM) campaigns.
Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
Demonstrated success managing large-scale search programs with measurable performance goals.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
Experience managing agency relationships and collaborating with cross-functional stakeholders.
People management, leadership, and development experience
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
Advanced proficiency in Excel and performance reporting tools.
Excellent communication and presentation skills.

Preferred

Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies

Paid Search Expertise
Data Analysis & Optimization
Performance Marketing
Agency Management
Campaign Execution
Testing & Experimentation
Strategic Thinking
Cross-Functional Collaboration
Communication & Storytelling
Problem Solving
Attention to Detail
Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $190,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 6th 2026. This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Virtual Learning

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25368

#location

Apply About employer

More about this job

Skills

Search engine marketing
SEM
Leadership
Google Ads
Vendor management
Reporting
Workflow
Performance management
Forecasting
Collaboration
Team leadership
Analytical skills
Manage quantitative data
Web analytics
Google Analytics
Microsoft Excel
Communication skills
Presentation skills
Lead generation
Marketing mix
Data analysis
Problem solving
Attention to detail
Project management

Report this job