Shirley Ryan AbilityLab is the global leader in physical medicine and rehabilitation for adults and children with the most severe, complex conditions. By joining our team, you’ll be part of our life-changing mission and vision. You’ll contribute to an innovative, multifaceted culture that is second to none - one that embraces collaboration, excellence, discovery and compassion. You’ll play a role in something that’s never been done before as we integrate science and clinical care to help patients achieve better, faster outcomes - as we Advance Human Ability, together.
Job Description Summary The Data & Digital Growth Analyst is responsible for analyzing website, mobile application, and digital marketing performance to identify opportunities to improve user acquisition, engagement, retention, and overall digital effectiveness. This position evaluates performance trends, develops actionable recommendations, and partners with the Digital Marketing team to implement and measure data-informed improvements.
The role utilizes digital analytics platforms, performance reporting, and testing methodologies to assess the effectiveness of digital content, campaigns, and user experiences. The Analyst translates complex data into meaningful insights, establishes performance measures, and recommends strategies to support organizational digital growth objectives.
Job Description
Principal Responsibilities
- Analyze website performance using GA4, Google Search Console, and other relevant analytics platforms to evaluate traffic, user engagement, acquisition, and conversion trends.
- Monitor and evaluate key website performance indicators, including traffic sources, search visibility, landing page performance, user navigation, engagement, referral traffic, page speed, and search engine optimization (SEO) effectiveness.
- Identify opportunities to improve website performance and user experience through data-driven recommendations related to content, navigation, internal linking, landing pages, calls to action, and digital promotional strategies.
- Develop, coordinate, and evaluate digital testing initiatives, including A/B testing, to assess the effectiveness of proposed improvements and measure outcomes.
- Analyze mobile application performance, including downloads, acquisition sources, active users, retention, usage frequency, feature engagement, user journeys, and points of user disengagement.
- Recommend strategies to improve mobile application adoption, user engagement, and retention based on performance trends and user behavior analysis.
- Support the development, implementation, monitoring, and optimization of digital advertising campaigns designed to increase qualified website traffic, mobile application downloads, and user engagement.
- Analyze advertising campaign performance and recommend improvements to campaign targeting, messaging, creative content, keywords, and landing pages across applicable digital advertising platforms.
- Develop and maintain performance dashboards, reports, and key performance indicators (KPIs) to measure digital marketing effectiveness, identify trends, and support data-informed decision-making.
- Collaborate with Digital Marketing and other internal stakeholders to prioritize improvement opportunities, communicate findings, and evaluate the impact of implemented recommendations.
- Monitor digital analytics trends, emerging technologies, and industry best practices to recommend improvements to reporting capabilities, measurement methodologies, and digital performance.
- Perform other duties as assigned.
Reporting Relationships Reports directly to Executive Director Digital Marketing and Strategy
Knowledge, Skills & Abilities Required
- Bachelor's degree in Data Analytics, Marketing Analytics, Business Analytics, Digital Marketing, Statistics, or a related field, or an equivalent combination of education and relevant professional experience.
- Minimum of two (2) years of professional experience in digital analytics, marketing analytics, website performance analysis, or a related field.
- Demonstrated proficiency with Google Analytics 4 (GA4), Google Search Console, and digital performance reporting tools.
- Experience utilizing mobile application analytics platforms, such as Firebase, App Store Connect, Google Play Console, or comparable tools.
- Working knowledge of search engine optimization (SEO), digital advertising, user acquisition, conversion optimization, and digital marketing performance measurement.
- Ability to analyze complex data, identify meaningful trends, and translate findings into actionable recommendations for technical and non-technical stakeholders.
- Experience developing performance dashboards, reports, and key performance indicators to support business decisions.
- Strong analytical, problem-solving, organizational, and communication skills, with the ability to manage multiple priorities and collaborate across functional teams.
- Knowledge of digital testing methodologies, including A/B testing, and the ability to evaluate and communicate measurable outcomes.
Working Conditions
- Normal office environment with little or no exposure to dust or extreme temperature.
- Hybrid in office at the Shirley Ryan AbilityLab.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Pay and Benefits*:
Pay Range:
$61,800.00 - $103,000.00
Benefits:
Shirley Ryan AbilityLab offers a comprehensive benefits program that is competitive with our industry peers in our geographic locations: https://www.sralab.org/benefits
*Benefits and benefits’ eligibility can vary by position. Actual compensation will be determined by equity and qualifications of the role.
Equal Employment Opportunity Employer
Shirley Ryan AbilityLab is an Equal Employment Opportunity Employer. All applicants will be afforded equal employment opportunity without discrimination because of race, color, religion, sex, marital status, national origin or ancestry, citizenship status, age, disability, sexual orientation, gender identity, genetic information, military status, order of protection status, unfavorable discharge from military service, or any other characteristics protected by law.
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Shirley Ryan AbilityLab is an Affirmative Action Employer as required by law.
