Marketing Coordinator

About the Role:

The Marketing Coordinator will play a pivotal role in supporting and executing comprehensive marketing strategies that enhance brand visibility and drive customer engagement. This position is responsible for coordinating internal communications within the marketing department to ensure alignment and efficiency across all campaigns and initiatives. The role involves managing the logistics and promotion of trade shows and events, ensuring that all marketing collateral is prepared and distributed effectively. The Marketing Coordinator will also contribute to the creation and dissemination of compelling copy for various channels, including print advertising, direct mail, and digital platforms. Ultimately, this role aims to strengthen the company’s market presence through meticulous planning, creative execution, and seamless collaboration with cross-functional teams.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in a marketing coordination or similar role, preferably within a dynamic marketing department.
• Strong written and verbal communication skills, with demonstrated copywriting ability.
• Experience managing trade show logistics and marketing collateral production.
• Proficiency in digital marketing tools and platforms, including email marketing and social media.

Preferred Qualifications:

• Experience working in a fast-paced marketing environment within the Miami, FL area.
• Familiarity with graphic design software such as Adobe Creative Suite.
• Knowledge of SEO and online advertising best practices.
• Ability to analyze marketing data and generate actionable insights.
• Multilingual skills, particularly Spanish, to support diverse market outreach.

Responsibilities:

• Coordinate and facilitate internal communication within the marketing department to streamline project workflows and campaign execution.
• Manage the planning, organization, and promotion of trade shows and industry events, including logistics and on-site support.
• Develop, edit, and distribute marketing collateral such as brochures, flyers, and digital content to support sales and promotional efforts.
• Write and proofread copy for various marketing materials including print advertisements, direct mail campaigns, and online marketing content.
• Collaborate with digital marketing teams to implement online marketing strategies, monitor campaign performance, and optimize outreach.
• Support the creation and execution of print advertising campaigns, ensuring brand consistency and timely delivery.
• Assist in the development and distribution of direct mail campaigns targeting specific customer segments to drive engagement and sales.

Skills:

The Marketing Coordinator will utilize internal communication skills daily to ensure all marketing team members are informed and aligned on project goals and timelines. Copywriting expertise is essential for crafting clear, persuasive content across print, digital, and direct mail channels, enhancing the effectiveness of marketing campaigns. Managing trade shows requires strong organizational and interpersonal skills to coordinate logistics and represent the company professionally. Digital marketing skills enable the coordinator to assist in executing online campaigns, monitor their success, and suggest improvements. Additionally, familiarity with print advertising and marketing collateral production ensures that all materials meet brand standards and are delivered on schedule, supporting overall marketing objectives.