Marketing & Social Media Specialist

Position Summary

The Marketing Coordinator supports the marketing department by coordinating and executing day-to-day marketing initiatives across the Owen Companies family of brands. This role has a strong focus on written content, social media management, campaign support, and event coordination, working closely with the broader marketing team to ensure consistent, on-brand messaging across all channels.

Key Responsibilities

Content & Copywriting

• Write and edit copy for marketing campaigns across email, social media, web, print, and other marketing channels.
• Adapt messaging for different brands, audiences, industries, and marketing channels.
• Assist with developing campaign concepts, messaging, headlines, calls to action, and supporting content.
• Proofread and edit marketing materials for accuracy, consistency, grammar, and brand voice.
• Research products, manufacturers, industries, and topics to develop accurate and engaging content.

Social Media Management

• Manage day-to-day social media activity across the company's brands and channels.
• Actively monitor social media channels for customer, prospect, manufacturer, dealer, and industry-related conversations.
• Schedule and publish social media content according to established content calendars.
• Respond to or route messages and comments appropriately based on established guidelines.

Event & Tradeshow Coordination

• Assist with maintaining and managing the company's event and tradeshow calendar.
• Coordinate marketing needs associated with tradeshows, events, demonstrations, and other company activities.

General

• Support the marketing team with other projects and initiatives as needed.

Qualifications / Experience

• Education: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or an equivalent combination of education and experience.
• Experience: 1–3 years of experience in marketing, content writing, social media management, or a related coordination role.
• Portfolio: Strong writing samples demonstrating the ability to adapt tone and messaging across audiences and channels.
• Technical Skills: Working knowledge of social media scheduling and management tools, content management systems (CMS), email marketing platforms, and basic analytics reporting.
• Knowledge: Understanding of brand voice consistency, marketing channel best practices, and content development processes.
• Other: Strong communication, organization, attention to detail, and ability to manage multiple projects and deadlines across several brands.

Preferred Qualifications

• Graphic design experience, particularly Adobe Creative Cloud.
• Photography and/or video experience.
• Familiarity with equipment, industrial, construction, environmental, utility, forestry, or related industries.
• Experience supporting events, tradeshows, or field marketing activities.

Physical Requirements / Work Environment

• Ability to sit or stand for extended periods and use a computer daily.
• Primarily an office environment, with occasional presence at events, tradeshows, or field locations.

Travel and Schedule Expectations

• This position may require occasional travel for tradeshows, events, or training.
• Standard schedule is Monday through Friday, with flexibility required during peak periods or business needs.
• Occasional after-hours or weekend work may be necessary based on event and campaign timing.