Digital Fundraising Coordinator, Streaming Projects

Application instructions for this and all current OPB employment opportunities are available at OPB's careers page.

About OPB OPB is a leader in public media, serving diverse communities of the Northwest with fact-based, in-depth news and information about politics, the environment, science, arts, history, and cultures; business, education and more. Powered by the generous support of members, OPB seeks out a variety of voices in our communities and lifts up authentic stories of the people, places, events and issues of the region, providing context and a deeper understanding. OPB’s independent journalism and programs are available at opb.org, on OPB Radio and OPB TV. Follow us on Instagram, YouTube and Facebook.

Position Summary:

Ready to help launch something new? OPB is seeking a curious, collaborative, and data-savvy Digital Fundraising Coordinator to join us in this new, limited duration role supporting the launch and growth of our new streaming app. You’ll work with the Digital Fundraising team, Development, cross functional teams, and external partners to create campaigns, optimize user journeys, analyze audience behavior, and help shape the future of digital public media at OPB.

The Digital Fundraising Coordinator, Streaming Projects role is responsible for internal and external communications related to the app launch. The position will work closely with the Development Operations team to manage and analyze viewing data and user behaviors, build emails, automations, and targeted audiences to drive adoption and build paths to membership. The coordinator will work with the teams and partners on testing, reporting results, and ensuring OPB is effectively and accurately communicating and engaging with our audiences.

Areas of Responsibility:

40% Implement email fundraising, prospecting, and cultivation campaigns.

• Manage the development and production of digital campaigns supporting the launch of the OPB app, such as a welcome series, member cultivation series, reengagement efforts, new automations, and special standalone communications.
• Coordinate with Development and cross-functional teams on the production of digital communications, gather image and copy assets, identify audiences, manage the proofing process, create and send emails, and report on results.
• Work with the team to define email solicitation and testing strategies related to the video streaming app and assist in the implementation of tests and report results.
• Collaborate with the Development Operations team to build, test, and troubleshoot the OPB app user paths, membership funnel, and general user experience.
• When prioritized, support the production of regularly scheduled emails including newsletters, member communications, solicitation and cultivation emails, updating and building audience segments, and creating and updated email content as required.

40% Create and update online giving forms, website landing pages and other assets required to support digital campaigns.

• Coordinate the production of assets as required to support digital campaigns, ensuring images, copy, links, etc. are all ready in time for campaign launch.
• Manage and update online contribution forms to support fundraising efforts on all channels, ensuring content is appropriate and updated, data is accurate, and forms are clearly named and organized.
• Update OPB app landing pages, FAQ pages, web elements and other digital assets as appropriate for new campaigns, create new pages when required, and track results to ensure effectiveness.
• Coordinate with the cross-functional teams to define and test in-app CTAs with unique links, QR codes, and other digital membership activations.
• Produce and refine detailed analysis of reports on digital efforts to drive future fundraising strategies and video streaming app growth.
• Work with the team and external vendors to execute and troubleshoot digital solicitation and testing strategies, assist with production work required to support testing strategies, and report back on test results.

20% Coordinate back-end processes that support donation and project management.

• Coordinate with multiple teams to cross-promote the OPB app in newsletters, in Passport campaigns, and more.
• Coordinate with the digital content team to share input on content curation highlighting future Passport campaign content, share trends and insights from app viewing data, and input on user experiences.
• Share available reporting on viewing and giving trends with external partners and vendors for future testing strategy.
• Collaborate closely with the Member Center team on app user communications and feedback, and the Development Operations team to troubleshoot issues that may arise.
• Manage any show acquisition efforts in collaboration with the digital fundraising team when needed.
• Update copy and code on forms to support OPB’s membership program.
• Monitor and refine back-end automations related to form management, data, and audience segmentation, ensuring timely and accurate updates as required to support new email properties or strategic initiatives.

Working Conditions:

This is a hybrid role with most work done remotely and occasional onsite work required. Most work takes place during regular weekday business hours but may occasionally require availability outside of normal hours.

Minimum Position Requirements (Knowledge, Skills, Abilities and Attitudes):

• Two years of experience in a project management, digital or lifecycle marketing, membership, or fundraising role.
• Familiarity with email marketing and marketing automation tools (Redpoint Global, SendGrid, Campaign Monitor, Salesforce Marketing Cloud, or similar).
• Demonstrated ability to utilize a CRM and data to identify and build audiences and evaluate campaigns, programs and procedures to inform decision-making.
• Experience building and managing website landing pages with CMS tools.
• Basic understanding of Google Analytics or other business intelligence tools and experience generating standard reports.
• Basic understanding of HTML/CSS and ability to troubleshoot issues in a content builder.
• Experience working collaboratively across teams and departments to meet streaming project growth and fundraising goals.
• Writing and copy-editing skills.
• This position requires attention to detail and the ability to manage multiple, concurrent projects independently and in a positive, solutions-focused manner with appropriate direction and judgment.
• A curious self-starter with the ability and desire to learn new skills and assume new duties.
• Flexibility, proactive communication, and strong organizational skills.
• Enthusiasm for the mission of OPB and KMHD.

Preferred (Knowledge, Skills, Abilities and Attitudes):

• HTML/CSS, or other web coding skills
• Project management tools or techniques
• Familiarity with basic graphic design, photo and video editing tools
• Experience with report development or data analysis
• Experience launching a new application or software program
• Experience with RedPoint Marketing Platform and/or Salesforce
• Bachelor’s degree in related field

Additional Information:

• This position reports to the Digital Fundraising Manager and Director of Digital Membership
• The probable hiring range for this non-exempt, unrepresented position is between $28.17 - 29.30 / hour, depending on qualifications.

How to Apply:

For application instructions, please visit OPB's careers page. You will be asked to create an account, upload your cover letter and resume and answer a few position-related questions. Once you click “submit” you cannot make changes to your application. This position will remain open until filled.

OPB is an Equal Opportunity Employer.